UtilitySEO

Every SEO tool you need.
One simple app.

Audits, rank tracking, keyword research, competitor analysis and AI-search tools, all in UtilitySEO, from £48/mo. Browse the tools below, or start with a free scan.

30-day free trial · No credit card · Cancel anytime

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★★★★★Matt S.
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Live scan · utilityseo.com
0
Grade A
↻ Scanning 247 pages
⚠ +23 issues found
✓ 19 fixed
4 critical12 warning84 passed

Which SEO tool do you actually need?

Most people arrive here needing one of four jobs done. Start with the job, not the tool name, because the same product is sold under a dozen different labels.

"Something is wrong and I do not know what." You need a site audit: a crawl that checks every page against technical and on-page rules and hands back a ranked list. Start with the free scan, which needs no signup.

"Am I going up or down?" You need rank tracking joined to Search Console, so you are looking at positions Google actually served rather than a scrape from one simulated location. That is rank tracking.

"What should I write about?" You need keyword research, and the best free source is the queries your own site already appears for. See keyword research and keyword difficulty.

"What are my competitors doing?" You need gap analysis: queries they rank for and you do not. See competitor analysis.

The four questions that separate SEO tools

Feature grids do not distinguish these products, because every row is ticked whether the implementation is excellent or nominal. Four questions do.

Does it render JavaScript? If your site is React, Vue or Next.js, a crawler reading raw HTML sees an empty shell and reports a clean bill of health for a page Google struggles with. This disqualifies more tools than anything else.

Does it join findings to search performance? A crawler reporting 400 issues has given you a list, not a plan. The question that makes it actionable is which of those pages actually earn impressions.

How does pricing scale for your team? Per-seat costs are where SEO software gets expensive, and keyword limits are often counted per location, so one keyword tracked in three places counts as three.

Is the backlink index good enough for your use? Link data varies more between tools than anything else. If backlink research is your main job, buy a specialist like Ahrefs or Majestic; no general platform matches them, and any that claims to is worth checking.

What is genuinely free

Google Search Console is free and reports what Google actually served your site, which makes it the most underrated keyword tool available. Screaming Frog crawls 500 URLs free. UtilitySEO runs a free site scan with real Google scores and no signup, and a free AEO scan that checks whether AI answer engines can cite your pages.

Paid tools earn their place when you need scheduled crawling, competitor data, or the join between technical findings and performance. For a single small site, free covers more than most people expect.

Browse every tool

Site audit & SEO checkers

Rank & position tracking

Keyword research

Competitor analysis

Technical SEO checks

AI search (AEO / GEO)

Content & on-page

Reporting & dashboards

SEO by audience

Platform & all-in-one

Free 30-second scan.
No signup. No credit card.

Real Google scores and a ranked fix list in under a minute, the fastest way to see what UtilitySEO does.

Runs a full SEO + performance audit (mobile + desktop) · takes ~30 seconds · no signup required

Stop guessing. Start fixing.

Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.

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