Scan free

Get cited in AI answers.
Not only ranked on Google.

UtilitySEO is an AEO tool for small businesses. It checks whether ChatGPT, Gemini and Google’s AI Overviews can read and quote your site, then tracks what ChatGPT, Claude, Gemini and Perplexity say about you every week, next to your keywords and SEO fixes.

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From £39 a month · AI visibility from Entrepreneur · 14 days free, no card

Matt S.
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”

What you see

See whether AI names you,
and who it names instead.

Every week we ask ChatGPT, Claude, Gemini and Perplexity the questions your customers ask, and record whether you are mentioned or cited, which competitors are named and which pages the answers cite.

  • Mentions and citations

    Whether each answer names you, and whether it links to your page.

  • Competitors named instead

    Who the answer recommends when it is not you, and your share of voice.

  • Pages AI answers cite

    Which of your pages, and which of theirs, the answers draw on.

UtilitySEO AI visibility: an AI visibility score with how often each AI assistant mentions you, and a ChatGPT citation for 3 of your searches

Why small businesses choose UtilitySEO

A month to start, AI visibility from £79
£39
Checks of what ChatGPT, Claude, Gemini and Perplexity say
Weekly
Pages per scan on Enterprise
10,000
Free trial, no credit card
14d

What is AEO?

AEO stands for answer engine optimisation. It is the work of making your site easy for AI assistants and answer engines, such as ChatGPT, Gemini, Perplexity and Google's AI Overviews, to find, understand and quote when they answer a question. Classic SEO competes for a click on a list of links. AEO competes to be the source an answer is built from.

AEO builds on SEO, it does not replace it

Here is the honest part. Most of what gets you cited is still good SEO: pages that load, that crawlers can reach, that answer a question plainly and that other sites trust. Google says its AI features have no extra requirements beyond normal SEO best practice. So we treat AEO as a layer on top of a site audit and keyword tracking, not as a separate job you pay a specialist for.

What the AEO tool checks

  • AI crawler access. Whether your robots.txt lets GPTBot, ClaudeBot, PerplexityBot and Google-Extended read your site. A blocked crawler cannot cite you.
  • llms.txt. Whether you publish one, so AI tools have a plain summary of what you do.
  • Structured data. Whether your pages describe themselves with schema, such as Organization, FAQPage and Product.
  • Content AI can lift. Answer-first paragraphs, FAQs, dates and named authors, so a passage still makes sense when it is quoted on its own.

What it tracks

From Entrepreneur, UtilitySEO checks what ChatGPT, Claude, Gemini and Perplexity say about your business every week, for the questions your customers ask. You see whether you are mentioned or cited, which competitors are named instead, your share of voice and which pages the answers cite. AI Overview and AI Mode appearances come from your own Search Console report, so they are your real figures, not an estimate. There is more on the AI visibility tracker.

What to accept

AI answers change from one run to the next, and models are updated without notice. Nobody can promise that ChatGPT will recommend you. What you can do is remove the reasons it cannot, and watch the trend over weeks rather than one answer. That is what we built this for.

AEO, GEO and SEO in one plan

AEO overlaps with GEO, generative engine optimisation, which is about being named in AI-written answers. UtilitySEO covers both, alongside keyword tracking and a site audit with fixes ranked by the traffic they cost you. Plans start from £39 a month, and AI visibility starts on Entrepreneur at £79.

Free AEO scan, no card

Start with a free scan
of your site.

See in seconds whether AI crawlers can read your site, whether your structured data is in place and how quotable your content is, with the top fixes free.

We'll store your email, the URL you scanned and the wording you agreed to, so we can send your report and the follow-ups. You can unsubscribe from any email. See our Privacy Policy.

No account needed · takes ~5 seconds · results shown below

Loved by teams that rank

Matt S.

Cheaper than what I was using and far easier to get around.

“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”

Reece M.

UtilitySEO doesn't overwhelm you with useless data.

“Easy to use and makes tracking my info so much better.”

Jamie P.

I moved over from a much pricier suite and I have not missed a feature yet.

“The audit tells me what to do next instead of handing me a list and wishing me luck.”

Fay S.

The briefs and drafts save me a serious amount of time.

“I still edit everything, but I am starting from something real rather than a blank page.”

Abby R.

Every site I look after is in one place now.

“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”

Simple pricing

Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.

Minimum

For one website: keyword tracking and SEO fixes. No AI features.

£39/mo
  • 500 tracked keywords from your own Search Console
  • 3 site scans a day, up to 500 pages each, fixes ranked by impact
  • Fix guides, Site Health, rank tracking and GA4
  • 3 competitors tracked
  • 1 project and 1 seat
  • No AI visibility: that starts on Entrepreneur
  • 14 days free, no card needed
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Most popular

Entrepreneur

For a few websites. AI visibility (AEO and GEO) starts here.

£79/mo
  • AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
  • 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
  • 1,000 tracked keywords per project
  • 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
  • 5 competitors per project
  • 20 growth blogs a month, written for you
  • 3 projects and 3 seats
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Best value

Enterprise

Everything unlimited, with white-label reports, for £99 a month.

£99/mo
  • AI visibility, plus unlimited AI features (fair use)
  • 10,000 tracked keywords per project
  • 20 site scans a day, up to 10,000 pages each
  • Unlimited competitors (fair use)
  • 100 growth blogs a month across all projects
  • Unlimited projects and seats (fair use)
  • White-label client reports
  • Priority support and free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Cancel anytime · Secure payment via Stripe

Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.

Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.

AEO questions people ask

AEO means answer engine optimisation: making your pages easy for AI assistants and answer engines, such as ChatGPT, Gemini, Perplexity and Google AI Overviews, to read and quote. It sits on top of SEO. The same groundwork, a fast site that crawlers can reach and pages that answer questions plainly, helps you in both.
SEO aims to rank a page in a list of links so people click it. AEO aims to be the source an AI answer quotes, often with no click at all. Most of the work overlaps. AEO adds a focus on short, self-contained answers, structured data, FAQs and letting AI crawlers in.
Make sure AI crawlers are not blocked in your robots.txt, answer the questions your customers ask in plain words on your own pages, and be described the same way on other trusted sites. Then check what ChatGPT says over several weeks. Nobody can guarantee a mention, but these raise the odds.
You can ask it yourself, but one answer tells you little because answers change between runs. A tracker asks the same questions on a schedule and records how often you are named. UtilitySEO does this weekly for ChatGPT, Claude, Gemini and Perplexity from the Entrepreneur plan.
Only if keeping your content out of AI tools matters more to you than being found in them. A blocked crawler cannot cite you. Many sites block AI crawlers by accident, through a robots.txt snippet copied from somewhere else, so it is worth checking yours. The free AEO scan does this.
llms.txt is a plain text file at the root of your site that summarises what you do and points AI tools to your key pages. It is a young, informal standard and not required, but it is cheap to add and makes your site easier for AI tools to read.
UtilitySEO plans start from £39 a month. AI visibility, which covers AEO and GEO, starts on Entrepreneur at £79 a month, with weekly checks of ChatGPT, Claude, Gemini and Perplexity, 100 AI uses a month and keyword tracking and site audits included. Enterprise, at £99 a month, has unlimited AI features (fair use). There are no per-feature add-ons.
Yes. The free AEO scan checks whether AI crawlers can read your site, with no card. You can also start 14 days free of Minimum, no card needed. Minimum has keyword tracking and SEO fixes; AI visibility tracking starts on Entrepreneur. A partner, affiliate or referral code can give a longer trial or a higher plan.

Get found in Google and in AI answers.

Plans from £39 a month, with AI visibility from Entrepreneur. 14 days free of Minimum, no card needed. A partner, affiliate or referral code can give a longer trial or a higher plan.

Start my free trial