Scan free

Track what AI says about you.
Every week.

An AI visibility tracker for small businesses. We check what ChatGPT, Claude, Gemini and Perplexity say about you for the questions your customers ask, every week. Google AI Overview and AI Mode figures come from your own Search Console.

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From £39 a month · AI visibility from Entrepreneur · 14 days free, no card

Matt S.
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”

What you see

Mentions, citations
and share of voice.

See how often each AI assistant mentions you, when it cites your page, and which competitors it names when it does not.

  • Mentions and citations

    Whether each answer names you, and whether it links to your page.

  • Competitors named instead

    Who the answer recommends when it is not you, and your share of voice.

  • Pages AI answers cite

    Which of your pages, and which of theirs, the answers draw on.

UtilitySEO AI visibility: an AI visibility score with how often each AI assistant mentions you, and a ChatGPT citation for 3 of your searches

Why small businesses choose UtilitySEO

A month to start, AI visibility from £79
£39
Checks of what ChatGPT, Claude, Gemini and Perplexity say
Weekly
Pages per scan on Enterprise
10,000
Free trial, no credit card
14d

Measuring something that gives a different answer every time

Rank tracking assumes a stable, orderable result you can record as a number. AI visibility breaks that assumption completely, and any tool that reports it as a tidy position is hiding the problem rather than solving it.

Why the measurement is genuinely hard

Responses are non-deterministic: the same prompt can produce different sources on consecutive runs. There is no ranked list, only a passage that either mentions you or does not. Phrasing changes everything, since "best SEO tool" and "what SEO tool should a small team use" retrieve differently. Models are updated silently, so a shift can come from them rather than from you. And each engine behaves differently, with some retrieving live from the web and others leaning on training data with a cutoff.

What is worth measuring anyway

Given that, useful measurement is statistical rather than absolute.

Mention rate. Across a fixed set of prompts run repeatedly, how often are you named at all? This is the base metric, and it only means anything if the prompt set stays constant.

Citation rate. How often are you named with a link, as opposed to mentioned in passing? Being the linked source is a materially better outcome.

Share of voice. Of the brands named for your prompts, what proportion are you? This is more robust than your own rate alone, because it partly cancels out model-wide changes in how many sources get cited.

Sentiment and accuracy. Being described wrongly is worse than not being described. This is the check that catches the reputational problems, and it is the one most easily forgotten.

Reading the results honestly

Run the same prompts on a schedule and treat individual results as samples rather than facts. A single absence proves nothing. A mention rate that falls from 60% to 20% over a month across several engines is a real signal. Anyone promising precise, repeatable AI rankings is describing something that does not exist yet.

How UtilitySEO handles this

From Entrepreneur, we ask ChatGPT, Claude, Gemini and Perplexity the questions your customers ask every week and record mention rate, citations, the competitors named instead and your share of voice. You see a trend over weeks rather than one sampled answer, next to your keyword tracking and site audit, because AI visibility builds on SEO.

Tracking AI Overviews, and the honest catch

AI Overviews are the largest AI answer surface by a distance, because they sit inside Google rather than in a separate product. Being cited there is worth more than being cited anywhere else on this page.

There is a practical catch worth knowing before you buy any AI Overviews keyword rank tracker. Google does not expose AI Overview appearances through the Search Console API. The data exists, in the Performance report under the Generative AI filter, but it is export-only.

So any tool claiming a live automated AI Overviews feed is either scraping results, which is a different and noisier measurement, or reporting something else and calling it this. We import the real figures from your own Search Console export instead: Performance, Generative AI, Export, then drop the CSV in. It is one manual step, and it is your actual data rather than an estimate.

ChatGPT, Claude, Gemini and Perplexity are checked automatically every week. AI Overviews is the one that needs the export, and that is Google's constraint rather than ours.

AI visibility, AEO and GEO

Tracking tells you where you stand. To change it, the AEO tool checks whether AI tools can read and quote your site, and the GEO tool explains how to be the brand an AI answer names.

Free AEO scan, no card

Start with a free scan
of your site.

See in seconds whether AI crawlers can read your site, whether your structured data is in place and how quotable your content is, with the top fixes free.

We'll store your email, the URL you scanned and the wording you agreed to, so we can send your report and the follow-ups. You can unsubscribe from any email. See our Privacy Policy.

No account needed · takes ~5 seconds · results shown below

Loved by teams that rank

Reece M.

UtilitySEO doesn't overwhelm you with useless data.

“Easy to use and makes tracking my info so much better.”

Simple pricing

Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.

Minimum

For one website: keyword tracking and SEO fixes. No AI features.

£39/mo
  • 500 tracked keywords from your own Search Console
  • 3 site scans a day, up to 500 pages each, fixes ranked by impact
  • Fix guides, Site Health, rank tracking and GA4
  • 3 competitors tracked
  • 1 project and 1 seat
  • No AI visibility: that starts on Entrepreneur
  • 14 days free, no card needed
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Most popular

Entrepreneur

For a few websites. AI visibility (AEO and GEO) starts here.

£79/mo
  • AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
  • 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
  • 1,000 tracked keywords per project
  • 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
  • 5 competitors per project
  • 20 growth blogs a month, written for you
  • 3 projects and 3 seats
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Best value

Enterprise

Everything unlimited, with white-label reports, for £99 a month.

£99/mo
  • AI visibility, plus unlimited AI features (fair use)
  • 10,000 tracked keywords per project
  • 20 site scans a day, up to 10,000 pages each
  • Unlimited competitors (fair use)
  • 100 growth blogs a month across all projects
  • Unlimited projects and seats (fair use)
  • White-label client reports
  • Priority support and free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Cancel anytime · Secure payment via Stripe

Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.

Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.

Frequently asked questions

A tool that asks AI assistants the questions your customers ask, on a schedule, and records whether your business is named or cited and who is named instead. Because AI answers vary between runs, it reports rates and trends over time rather than a single position.
Pick the questions your customers ask, ask them on a regular schedule and record who is named. Doing it by hand is slow and patchy. UtilitySEO does it weekly for ChatGPT, Claude, Gemini and Perplexity from the Entrepreneur plan, with mentions, citations, competitors and share of voice in one view.
Every week we ask ChatGPT, Claude, Gemini and Perplexity a fixed set of questions your customers ask, and record whether you are mentioned or cited, which competitors are named and which pages are cited. Google AI Overview and AI Mode figures come from your own Search Console export.
Because these systems are non-deterministic by design, and many retrieve fresh sources each time. Variation between runs is expected behaviour, not a fault. It is why visibility has to be measured as a rate across repeated identical prompts rather than as a position on any single one.
Not directly, and treat any claim otherwise with suspicion. What you can influence is whether you are reachable, whether your pages state things clearly enough to be quoted, and whether you are described consistently across the wider web. Those raise the odds of being retrieved; nobody can guarantee an answer.
UtilitySEO plans start from £39 a month. AI visibility, which covers AEO and GEO, starts on Entrepreneur at £79 a month, with weekly checks of ChatGPT, Claude, Gemini and Perplexity, 100 AI uses a month and keyword tracking and site audits included. Enterprise, at £99 a month, has unlimited AI features (fair use). There are no per-feature add-ons.
Yes. The free AEO scan checks whether AI crawlers can read your site, with no card. You can also start 14 days free of Minimum, no card needed. Minimum has keyword tracking and SEO fixes; AI visibility tracking starts on Entrepreneur. A partner, affiliate or referral code can give a longer trial or a higher plan.
Yes, from your own Search Console export. Google does not offer AI Overview appearances through its API yet, only in the Performance report under the Generative AI filter, so you export the CSV and import it here. Any tool advertising a fully automated AI Overviews feed is scraping results instead, which measures something different.
The useful question is where the numbers come from. A scraper tells you whether an AI Overview appeared for a simulated search. A Search Console import tells you how often your pages actually appeared inside one. The second is your data and the first is a sample, and they will not agree.
Track four AI visibility metrics: mention rate (how often AI answers name you), citations (how often they link to your pages), share of voice (your mentions against competitors) and which questions you are missing from. Together they work as your AI visibility KPIs, the way rankings and clicks do for Google.
An AI visibility score turns those metrics into one number, so you can see at a glance whether AI assistants mention your business more or less than last month. UtilitySEO gives each project a weekly AI visibility score from 0 to 100.
Yes. The free AEO scan checks whether AI assistants can read and quote your site, from crawler access to structured data, and gives you an AEO score in about 30 seconds. Weekly AI visibility tracking starts on the Entrepreneur plan.

Get found in Google and in AI answers.

Plans from £39 a month, with AI visibility from Entrepreneur. 14 days free of Minimum, no card needed. A partner, affiliate or referral code can give a longer trial or a higher plan.

Start my free trial