Benchmark your site.
Against any rival.

Website competitor analysis that scores you against rivals and shows how to pull ahead.

14 day free trial · No credit card · Cancel anytime

Matt S.
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
You
0
Grade A
utilityseo.com
VS
Tracked rivals
rivalco.com0
othertool.io0
legacyseo.net0
3 gaps closable this month

Why teams choose UtilitySEO

A month to start, 14 days free
£39
To your first ranked fix list
30s
Free trial, no credit card
14d
AI engines tracked
4

How UtilitySEO handles this

Website competitor analysis that scores you against rivals and shows how to pull ahead.

A good website competitor analysis shows you where rivals are ahead and where you can close the gap. UtilitySEO tracks competitors side by side and turns the difference into a concrete to-do list for your own site.

See the gap, then close it

Compare scores and visibility, then act on a ranked fix list built from your own audit, competitor insight you can actually use.

Included, not an add-on

Competitor tracking comes with audits, rank tracking and keyword research on every plan, from £39 a month. AI brand tracking and AI tools come with Entrepreneur (100 AI uses a month) and Enterprise (unlimited, fair use).

Free 30-second scan.
No signup. No credit card.

Real Google scores for performance, SEO and accessibility, plus a ranked list of exactly what to fix first, in under a minute.

Runs a full SEO + performance audit (mobile + desktop) · takes ~30 seconds · no signup required

Loved by teams that rank

Matt S.

Cheaper than what I was using and far easier to get around.

“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”

Reece M.

UtilitySEO doesn't overwhelm you with useless data.

“Easy to use and makes tracking my info so much better.”

Jamie P.

I moved over from a much pricier suite and I have not missed a feature yet.

“The audit tells me what to do next instead of handing me a list and wishing me luck.”

Fay S.

The briefs and drafts save me a serious amount of time.

“I still edit everything, but I am starting from something real rather than a blank page.”

Abby R.

Every site I look after is in one place now.

“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”

Simple pricing

Three plans. 14 days free of Minimum, no card needed.

Minimum

For one website, with the core SEO toolkit.

£39/mo
  • 1 project and 1 seat
  • 3 site scans a day, up to 500 pages each
  • 500 tracked keywords
  • 3 competitors tracked
  • Site audits, fix guides, rank tracking, Search Console and GA4
  • 14 days free, no card needed
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Most popular

Entrepreneur

For a few websites, with AI and growth blogs.

£79/mo
  • 3 projects and 3 seats
  • 5 site scans a day, up to 2,000 pages each
  • 1,000 tracked keywords per project
  • 5 competitors per project
  • 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
  • 20 growth blogs a month, written for you
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Best value

Enterprise

Everything, unlimited. The cheapest full-feature SEO suite, and the only one under £100.

£99/mo
  • Unlimited projects and seats (fair use)
  • 20 site scans a day, up to 10,000 pages each
  • 10,000 tracked keywords per project
  • Unlimited competitors (fair use)
  • Unlimited AI features (fair use)
  • 100 growth blogs a month across all projects
  • White-label client reports
  • Priority support and free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Cancel anytime · Secure payment via Stripe

Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.

Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.

Frequently asked questions

Yes, add any competitor URL and UtilitySEO benchmarks your scores and visibility against it.
Plans start at £39 a month on Minimum, with site audits, keyword and rank tracking and competitor monitoring for one website. Entrepreneur, at £79 a month, covers 3 websites and adds AI brand tracking, 100 AI uses a month and 20 growth blogs a month. Enterprise, at £99 a month, has unlimited projects and seats, unlimited AI (fair use), white-label reports and 100 growth blogs a month. There are no per-feature add-ons.
Yes. Run a free 30-second scan with no signup, or start a 14 day free trial of Minimum with no credit card. You only pay if you decide to stay.

Stop guessing. Start fixing.

Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.

Start my free trial