UtilitySEO

Briefs that rank.
Ready in minutes.

A content brief generator that turns a keyword into a title, meta, heading structure and outline, built on your own Search Console data.

30-day free trial · No credit card · Cancel anytime

★★★★★Matt S.
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Live scan · utilityseo.com
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Grade A
↻ Scanning 247 pages
⚠ +23 issues found
✓ 19 fixed
4 critical12 warning84 passed
Why teams choose UtilitySEO
£0
Everything unlocked, per month
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To your first ranked fix list
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Free trial, no credit card
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AI engines tracked

A good brief is most of a good article

Content that ranks is usually decided before anyone writes a word. The brief settles who the page is for, the question it answers, the keywords it should cover and how it is structured. Skip that and you get articles that are well written and still never rank.

What goes into a brief that works

One main keyword and a handful of supporting ones, chosen from what people actually search, not guessed.

A title and meta description written to be clicked, not just to contain the keyword.

A heading structure that answers the main question early and covers the follow up questions in order.

An outline with the points each section must make, including the short direct answers that AI search tools like to quote.

How UtilitySEO handles this

UtilitySEO builds briefs from your own data: keywords from your Google Search Console, or ones your competitors rank for and you do not. Each brief includes the title, meta description, heading structure, image alt text and a section by section outline. AI content briefs are part of the Enterprise plan.

See for yourself

Free 30-second scan.
No signup. No credit card.

Real Google scores for performance, SEO and accessibility, plus a ranked list of exactly what to fix first, in under a minute.

Runs a full SEO + performance audit (mobile + desktop) · takes ~30 seconds · no signup required

Loved by teams that rank

Matthew

So much cheaper than my previous software whilst also offering far more insight into my issues and industry keywords.

“Highly recommended.”

Reece

UtilitySEO doesn't overwhelm you with useless data.

“Easy to use and makes tracking my info so much better.”

Simple pricing

Two plans, and 30 days free on us. No card needed to start.

Start here

Free Trial

Full Entrepreneur access for 30 days. No card required.

£0for 30 days
  • ✓Everything in Entrepreneur, unlocked
  • ✓1 project and up to 250 keywords
  • ✓50 site scans a month, up to 2,000 pages each
  • ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
  • ✓No credit card needed
  • ✓Upgrade any time
Start your 30 days now

No card · No contract · Cancel anytime

Most popular

Entrepreneur

For solo founders and small businesses with one website.

£48/mo
  • ✓1 seat (solo)
  • ✓1 project
  • ✓Track up to 250 keywords
  • ✓5 competitors tracked
  • ✓50 site scans a month (up to 2,000 pages each)
  • ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
  • ✓AI insights, content briefs and blog drafts are Enterprise
Start your 30 days now

No card · No contract · Cancel anytime

For agencies

Enterprise

Unlimited everything, unlimited seats, and white-label. Built for agencies.

£149/mo
  • ✓Unlimited seats & team members
  • ✓Unlimited projects
  • ✓Unlimited keyword tracking
  • ✓Unlimited competitors tracked
  • ✓Unlimited site scans (up to 2,000 pages each)
  • ✓Brand tracking across all AI models
  • ✓Multi-model AI audits
  • ✓Unlimited content-score AI checks
  • ✓AI blog generator with extended API limits
  • ✓White-label reporting
Start your 30 days now

No card · No contract · Cancel anytime

Cancel anytime · Secure payment via Stripe

Got a promo code? Redeem it at signup for up to 90 days free.

Frequently asked questions

AI content briefs are on the Enterprise plan. Every plan includes the audits, rank tracking and Search Console data the briefs are built from.
Yes. A brief is a starting point for you or your writer, not a finished article.
You can type your own, pull your top impression keywords from Search Console, or use keywords your competitors rank for that you do not.
The Entrepreneur plan is £48/mo and covers site audits, keyword and rank tracking, competitor monitoring and AI brand tracking. Enterprise is £149/mo for unlimited seats, projects, white-label, and the AI tooling: insights, fix suggestions, content briefs, blog drafts and meta generation.
Yes. Run a free 30-second scan with no signup, or start a 30-day full-access trial with no credit card. You only pay if you decide to stay.

Stop guessing. Start fixing.

Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.

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