Three plans.
No surprises at checkout.

From £39 a month. Minimum covers keyword tracking and SEO fixes. AI visibility in ChatGPT, Claude, Gemini and Perplexity (AEO and GEO) starts on Entrepreneur. Start with 14 days free of Minimum, no card needed, and every plan includes free help getting set up.

No credit card to start · cancel any time

Matt S.
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
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Simple pricing

Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.

Minimum

For one website: keyword tracking and SEO fixes. No AI features.

£39/mo
  • 500 tracked keywords from your own Search Console
  • 3 site scans a day, up to 500 pages each, fixes ranked by impact
  • Fix guides, Site Health, rank tracking and GA4
  • 3 competitors tracked
  • 1 project and 1 seat
  • No AI visibility: that starts on Entrepreneur
  • 14 days free, no card needed
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Most popular

Entrepreneur

For a few websites. AI visibility (AEO and GEO) starts here.

£79/mo
  • AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
  • 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
  • 1,000 tracked keywords per project
  • 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
  • 5 competitors per project
  • 20 growth blogs a month, written for you
  • 3 projects and 3 seats
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Best value

Enterprise

Everything unlimited, with white-label reports, for £99 a month.

£99/mo
  • AI visibility, plus unlimited AI features (fair use)
  • 10,000 tracked keywords per project
  • 20 site scans a day, up to 10,000 pages each
  • Unlimited competitors (fair use)
  • 100 growth blogs a month across all projects
  • Unlimited projects and seats (fair use)
  • White-label client reports
  • Priority support and free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Cancel anytime · Secure payment via Stripe

Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.

Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.

On every plan

Included on every plan. AI from Entrepreneur.

Everything below is on every plan unless it says otherwise. AI features come with Entrepreneur (100 AI uses a month) and Enterprise (unlimited, fair use).

Full site scans

3 scans a day of up to 500 pages on Minimum, 5 a day of up to 2,000 pages on Entrepreneur, and 20 a day of up to 10,000 pages on Enterprise.

Brand tracking across AI

See where your brand shows up in ChatGPT, Gemini and more, checked weekly. Included on Entrepreneur and Enterprise, not an add-on.

Rank and keyword tracking

Track up to 500 keywords per project on Minimum, 1,000 on Entrepreneur and 10,000 on Enterprise.

GSC + GA4 integrations

Connect your Google data on any plan. Real impressions, clicks and traffic.

AI writing tools

Content briefs, blog drafts and meta generation on Entrepreneur and Enterprise. Entrepreneur has 100 AI uses a month and 20 growth blogs a month; Enterprise has unlimited AI (fair use) and 100 growth blogs a month.

Export your data

CSV export for every table, keywords, issues, competitors, history.

Free onboarding help

We help you connect Search Console and Analytics and set up your first project. Email support@utilityseo.com or use the chat on this site.

Frequently asked questions

The free trial is 14 days of the Minimum plan, with no card needed. A partner, affiliate or referral code can give a longer trial or a higher plan. Nothing is charged when it ends: you choose a plan to carry on.
Entrepreneur is £79 a month or £790 a year (2 months free). It covers 3 projects and 3 team seats, 5 site scans a day of up to 2,000 pages each, and 1,000 tracked keywords and 5 competitors per project. It adds AI features, with weekly AI visibility checks in ChatGPT, Claude, Gemini and Perplexity, and 100 AI uses a month for insights, content briefs, Writer, Ask and clustering, plus 20 growth blogs a month written for you. A person helps you set it up for free.
Minimum is £39 a month or £390 a year (2 months free), for one website: 1 project, 1 seat, 3 site scans a day of up to 500 pages each, 500 tracked keywords and 3 competitors. It has the core toolkit: site audits with fix guides, keyword and rank tracking from Search Console, GA4, competitor scores, growth reports, the weekly email and client report links. AI features, growth blogs and white-label reports are not included. The free trial is 14 days of Minimum, with no card needed.
Scale, AI and white-label. - Minimum (£39 a month): 1 project, 1 seat, 3 site scans a day of up to 500 pages, 500 keywords and 3 competitors. No AI features. - Entrepreneur (£79 a month): 3 projects, 3 seats, 5 scans a day of up to 2,000 pages, 1,000 keywords and 5 competitors per project, 100 AI uses a month and 20 growth blogs a month. - Enterprise (£99 a month): unlimited projects, seats, competitors and AI (fair use), 20 site scans a day, 10,000 pages per scan, 10,000 keywords per project, 100 growth blogs a month and white-label client reports. Everything unlimited, with white-label reports, for £99 a month.
Almost. - Entrepreneur has every feature except white-label client reports, which are on Enterprise. - Its limits: 3 projects, 3 seats, 5 site scans a day, 1,000 keywords and 5 competitors per project, 100 AI uses a month and 20 growth blogs a month. - Enterprise raises them: unlimited projects, seats, competitors and AI (fair use), 20 site scans a day, 10,000 keywords per project and 100 growth blogs a month.
Yes, for free, on every plan and during the trial. We help you connect Google Search Console and Analytics and set up your first project, so your first audit runs on your real data. Email support@utilityseo.com or use the chat on this site.
Yes. Every scan checks each page on your site, up to 10,000 on Enterprise, with 100+ checks on mobile and desktop. Work through the results as a checklist of fixes in order of importance, export the full audit as a CSV for Excel or Google Sheets, or download a PDF report (white-label on Enterprise).
Search Console, PageSpeed Insights and GA4 are free and worth using. They do not crawl every page, put the problems in one ranked list, keep data past 16 months or track AI answers. For a small site that rarely changes, the free tools may be enough. The page linked below compares the two honestly.
Both. Paying yearly gives you 2 months free on every plan. - Minimum: £390 a year (saves £78) - Entrepreneur: £790 a year (saves £158) - Enterprise: £990 a year (saves £198)
Yes, white-label reporting is included on the Enterprise plan. Combined with unlimited seats and projects, Enterprise is built for agencies managing many client sites.
Payments are processed by Stripe. We never see or store your card details. All charges and refunds happen through Stripe's secure vault.

Do you need paid SEO software at all?

Google's own tools are free and good. Read our honest comparison of what Search Console, PageSpeed Insights and GA4 give you, and what SEO software adds, including when the free tools are all a small site needs.

Stop guessing. Start fixing.

Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.

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