Grade your website.
Get the fix list.
A free website grader that scores your site and hands you a ranked list of exactly what to improve.
14 day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Why teams choose UtilitySEO
- A month to start, 14 days free
- £39
- To your first ranked fix list
- 30s
- Free trial, no credit card
- 14d
- AI engines tracked
- 4
What a grade can honestly tell you, and where it stops
A single letter or number for an entire website is a summary, and every summary discards information. Knowing exactly what was discarded is the difference between a grade being useful and being decorative.
What a grade is genuinely good for
Three things. Spotting a category that has collapsed, since a strong overall figure can conceal one dimension scoring near zero. Tracking your own direction over time, which is meaningful as long as the method does not change underneath you. And starting a conversation with someone who does not read audit reports, which is not a trivial benefit if you have ever tried to get engineering time for SEO work.
What it cannot tell you
Whether you will rank. Grades assess your site in isolation, and ranking is comparative. If every competitor for your term scores 90, your 85 is a losing position; if they all score 40, it is a commanding one. The number is identical in both cases.
It also cannot see relevance, intent match, or whether your content answers the question better than the incumbent. Those decide most rankings and none of them are gradeable by a crawler.
And it says nothing about authority. Two technically identical sites will rank very differently depending on who links to them and whether anyone has heard of them.
Why grades differ between tools
There is no standard. Each vendor picks its own checks and its own weights, so the same site can score 78 in one tool and 45 in another without either being wrong. This is why comparing your grade to a competitor's grade from a different tool is meaningless, and why a grade only becomes evidence once you have watched it move on one consistent method.
Treat the grade as a doorway to the findings underneath it. The findings are the value; the grade is how you get someone to open the door.
How UtilitySEO handles this
Our score comes from the four Lighthouse categories Google publishes, reported separately as well as combined, rather than from an invented in-house metric. The graded result is free with no signup, and the point of it is the ranked fix list it opens, not the number itself.
Free 30-second scan.
No signup. No credit card.
Real Google scores for performance, SEO and accessibility, plus a ranked list of exactly what to fix first, in under a minute.
Loved by teams that rank
Cheaper than what I was using and far easier to get around.
“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
I moved over from a much pricier suite and I have not missed a feature yet.
“The audit tells me what to do next instead of handing me a list and wishing me luck.”
The briefs and drafts save me a serious amount of time.
“I still edit everything, but I am starting from something real rather than a blank page.”
Every site I look after is in one place now.
“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”
Simple pricing
Three plans. 14 days free of Minimum, no card needed.
Minimum
For one website, with the core SEO toolkit.
- 1 project and 1 seat
- 3 site scans a day, up to 500 pages each
- 500 tracked keywords
- 3 competitors tracked
- Site audits, fix guides, rank tracking, Search Console and GA4
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites, with AI and growth blogs.
- 3 projects and 3 seats
- 5 site scans a day, up to 2,000 pages each
- 1,000 tracked keywords per project
- 5 competitors per project
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 20 growth blogs a month, written for you
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything, unlimited. The cheapest full-feature SEO suite, and the only one under £100.
- Unlimited projects and seats (fair use)
- 20 site scans a day, up to 10,000 pages each
- 10,000 tracked keywords per project
- Unlimited competitors (fair use)
- Unlimited AI features (fair use)
- 100 growth blogs a month across all projects
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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