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Get named in AI answers.
By ChatGPT, Gemini and more.

UtilitySEO is a GEO tool for small businesses. Every week it checks what ChatGPT, Claude, Gemini and Perplexity say when your customers ask about your kind of business: whether you are named, who is named instead and which pages the answers cite.

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From £39 a month · AI visibility from Entrepreneur · 14 days free, no card

Matt S.
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”

What you see

Your share of AI answers,
week by week.

See how often AI answers name you for the questions your customers ask, how that compares with your competitors, and which pages the answers lean on. Google AI Overview and AI Mode appearances come from your own Search Console report.

  • Mentions and citations

    Whether each answer names you, and whether it links to your page.

  • Competitors named instead

    Who the answer recommends when it is not you, and your share of voice.

  • Pages AI answers cite

    Which of your pages, and which of theirs, the answers draw on.

UtilitySEO AI visibility: an AI visibility score with how often each AI assistant mentions you, and a ChatGPT citation for 3 of your searches

Why small businesses choose UtilitySEO

A month to start, AI visibility from £79
£39
Checks of what ChatGPT, Claude, Gemini and Perplexity say
Weekly
Pages per scan on Enterprise
10,000
Free trial, no credit card
14d

What is GEO?

GEO stands for generative engine optimisation. It is the work of getting your business named, and ideally linked, when an AI tool writes an answer: ChatGPT, Gemini, Perplexity, Google's AI Overviews and AI Mode. People now ask these tools things like "which accountant near me is good with small businesses", and the answer names a handful of businesses. GEO is about being one of them.

GEO and AEO: what is the difference?

The two terms overlap and are often used for the same thing. Where people separate them, AEO is about being the source an answer quotes, and GEO is about being the brand an AI-written answer recommends. Both rest on the same groundwork: a site AI crawlers can read, pages that state things plainly and a business that other sites describe consistently.

It still starts with SEO

We will be straight with you: there is no secret GEO switch. AI answers lean heavily on pages that already rank and on what the wider web says about you. That is why UtilitySEO puts GEO next to keyword tracking and a site audit, so the fixes that help you in Google help you in AI answers too.

What UtilitySEO measures for GEO

  • Mentions. How often ChatGPT, Claude, Gemini and Perplexity name you for the questions your customers ask, checked weekly.
  • Citations. Whether the answer links to your page, and which page.
  • Competitors named instead. Who is recommended when you are not, and your share of voice against them.
  • Google AI Overviews and AI Mode. Your appearances, imported from your own Search Console report.

What to do with the results

When a competitor is named and you are not, look at the pages the answer cites. Usually they answer the question more directly, show a date and an author, or are mentioned on sites you are missing from. The AI readiness checks and your Fix Guides turn that into a short list of jobs.

What it costs

Plans start from £39 a month. AI visibility, including GEO tracking, starts on Entrepreneur at £79 a month. Enterprise, at £99 a month, has unlimited AI features (fair use). See pricing.

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See in seconds whether AI crawlers can read your site, whether your structured data is in place and how quotable your content is, with the top fixes free.

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No account needed · takes ~5 seconds · results shown below

Loved by teams that rank

Matt S.

Cheaper than what I was using and far easier to get around.

“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”

Reece M.

UtilitySEO doesn't overwhelm you with useless data.

“Easy to use and makes tracking my info so much better.”

Jamie P.

I moved over from a much pricier suite and I have not missed a feature yet.

“The audit tells me what to do next instead of handing me a list and wishing me luck.”

Fay S.

The briefs and drafts save me a serious amount of time.

“I still edit everything, but I am starting from something real rather than a blank page.”

Abby R.

Every site I look after is in one place now.

“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”

Simple pricing

Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.

Minimum

For one website: keyword tracking and SEO fixes. No AI features.

£39/mo
  • 500 tracked keywords from your own Search Console
  • 3 site scans a day, up to 500 pages each, fixes ranked by impact
  • Fix guides, Site Health, rank tracking and GA4
  • 3 competitors tracked
  • 1 project and 1 seat
  • No AI visibility: that starts on Entrepreneur
  • 14 days free, no card needed
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Most popular

Entrepreneur

For a few websites. AI visibility (AEO and GEO) starts here.

£79/mo
  • AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
  • 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
  • 1,000 tracked keywords per project
  • 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
  • 5 competitors per project
  • 20 growth blogs a month, written for you
  • 3 projects and 3 seats
  • Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Best value

Enterprise

Everything unlimited, with white-label reports, for £99 a month.

£99/mo
  • AI visibility, plus unlimited AI features (fair use)
  • 10,000 tracked keywords per project
  • 20 site scans a day, up to 10,000 pages each
  • Unlimited competitors (fair use)
  • 100 growth blogs a month across all projects
  • Unlimited projects and seats (fair use)
  • White-label client reports
  • Priority support and free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Cancel anytime · Secure payment via Stripe

Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.

Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.

GEO questions people ask

GEO means generative engine optimisation: getting your brand named and cited when AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews write an answer. It is newer than SEO but builds on it, since AI answers lean on pages that rank well and on what other sites say about you.
Not quite, but they share most of the work. SEO is about ranking in a list of links. GEO is about being named inside an AI-written answer. A crawlable site, clear pages and a good reputation on other sites help both, which is why we track them in one tool.
Be easy to read and easy to describe. Let AI crawlers in, state what you do, where and for whom in plain words, answer common customer questions on your site, and get mentioned on trusted sites in your field. Then measure over weeks, because single answers vary.
Google says there is nothing extra to do beyond normal SEO: pages that are indexed, helpful and clear. In practice, short direct answers, FAQs and structured data help a page get quoted. UtilitySEO imports your AI Overview and AI Mode appearances from your own Search Console report.
Ask it the questions your customers ask, several times over a few weeks, and note who it names. A GEO tool does this for you on a schedule. UtilitySEO checks ChatGPT, Claude, Gemini and Perplexity weekly from the Entrepreneur plan and shows mentions, citations and competitors named instead.
Changes to crawler access and structured data can show within weeks, once AI tools recrawl your pages. Being named more often usually takes months, because it depends on what other sites say about you too. Track from the start so you can see what is working.
UtilitySEO plans start from £39 a month. AI visibility, which covers AEO and GEO, starts on Entrepreneur at £79 a month, with weekly checks of ChatGPT, Claude, Gemini and Perplexity, 100 AI uses a month and keyword tracking and site audits included. Enterprise, at £99 a month, has unlimited AI features (fair use). There are no per-feature add-ons.
Yes. The free AEO scan checks whether AI crawlers can read your site, with no card. You can also start 14 days free of Minimum, no card needed. Minimum has keyword tracking and SEO fixes; AI visibility tracking starts on Entrepreneur. A partner, affiliate or referral code can give a longer trial or a higher plan.

Get found in Google and in AI answers.

Plans from £39 a month, with AI visibility from Entrepreneur. 14 days free of Minimum, no card needed. A partner, affiliate or referral code can give a longer trial or a higher plan.

Start my free trial