Free SEO tools.
No catch.
Start free, scan your site, check your score and see what to fix, with no signup.
14 day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Why teams choose UtilitySEO
- A month to start, 14 days free
- £39
- To your first ranked fix list
- 30s
- Free trial, no credit card
- 14d
- AI engines tracked
- 4
What free tools genuinely cover, and where the wall is
A surprising amount of serious SEO work can be done without paying anything. It is worth knowing exactly how far that goes, because the honest limits are specific rather than general.
The free tools that are not compromises
Google Search Console is the single most valuable SEO tool in existence and it costs nothing. It is the only source of your real query data, actual impressions and clicks, index coverage, and how Google specifically renders your pages. No paid tool can replicate it, because no paid tool has the data. Anyone doing SEO without it is guessing.
Google Analytics covers behaviour and conversion. PageSpeed Insights gives both lab and field performance data. Rich Results Test and the Schema validator verify structured data. Together these cover measurement, performance and validation properly, not partially.
Where free genuinely stops
Three things are hard to get without paying, and they are hard for structural reasons rather than as an upsell.
Competitor data. Search Console shows your site and nothing else. Anything about a competitor requires someone else's crawl and index, which is expensive to build and maintain.
Backlink data at depth. Free tiers sample. Comprehensive link data means running a web-scale crawler.
Historical tracking and automation. Free tools mostly show you now. Watching a hundred keywords daily, keeping a year of history, and being alerted when something breaks is ongoing infrastructure rather than a one-off query.
The honest sequence
Set up Search Console and Analytics first, whatever else you do, and get several months of your own data. Most sites find more actionable problems there than in any paid audit. Pay for a tool when you can name the specific thing you cannot see, usually competitor visibility or automated monitoring at a scale that has become impractical by hand.
Paying earlier than that mostly buys a second opinion on data you already had.
How UtilitySEO handles this
Our scan is free and needs no signup, which is deliberate: you should be able to see the output before deciding anything. The paid plan exists for the three gaps above, from £39/mo with a 14 day trial that does not ask for a card.
If you want the longer version, read our comparison of what Google's free tools cover and what SEO software adds, including when the free tools are enough.
Free SEO tools online, and what "online" usually hides
Most free SEO tools online are a single input box that runs one check and then asks for your email before showing the result. They are useful for a spot check and cannot tell you anything about a trend, because they keep no history and never see your own data.
The scan here runs in the browser with no signup, and the part that makes it different is that the full version reads your Search Console data rather than guessing from outside. The best free SEO tools online are the ones that show you the result before asking for anything, which is a lower bar than it should be.
Free 30-second scan.
No signup. No credit card.
Real Google scores for performance, SEO and accessibility, plus a ranked list of exactly what to fix first, in under a minute.
Loved by teams that rank
Cheaper than what I was using and far easier to get around.
“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
I moved over from a much pricier suite and I have not missed a feature yet.
“The audit tells me what to do next instead of handing me a list and wishing me luck.”
The briefs and drafts save me a serious amount of time.
“I still edit everything, but I am starting from something real rather than a blank page.”
Every site I look after is in one place now.
“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”
Simple pricing
Three plans. 14 days free of Minimum, no card needed.
Minimum
For one website, with the core SEO toolkit.
- 1 project and 1 seat
- 3 site scans a day, up to 500 pages each
- 500 tracked keywords
- 3 competitors tracked
- Site audits, fix guides, rank tracking, Search Console and GA4
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites, with AI and growth blogs.
- 3 projects and 3 seats
- 5 site scans a day, up to 2,000 pages each
- 1,000 tracked keywords per project
- 5 competitors per project
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 20 growth blogs a month, written for you
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything, unlimited. The cheapest full-feature SEO suite, and the only one under £100.
- Unlimited projects and seats (fair use)
- 20 site scans a day, up to 10,000 pages each
- 10,000 tracked keywords per project
- Unlimited competitors (fair use)
- Unlimited AI features (fair use)
- 100 growth blogs a month across all projects
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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