Check page speed.
Speed up rankings.
A page speed checker that measures load times and shows what is slowing you down.
14 day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Why teams choose UtilitySEO
- A month to start, 14 days free
- £39
- To your first ranked fix list
- 30s
- Free trial, no credit card
- 14d
- AI engines tracked
- 4
Lab data and field data disagree, and both are right
Almost every argument about page speed comes from comparing two numbers that were never measuring the same thing.
Lab data is a single synthetic load on a fixed device and connection. Lighthouse runs the page once, on a throttled mid-tier mobile profile, in a clean browser with no extensions and no cache. It is reproducible and it isolates cause, which is why it is the right tool for debugging. It also swings by several points between identical runs, because CPU contention on the measuring machine changes the result.
Field data is what actually happened to real people. Google collects it in the Chrome User Experience Report from opted-in Chrome users, aggregated over a rolling 28-day window. It reflects your real audience, their real devices, their real networks, and their cached second visits. It is the data Google uses for the page experience signal.
So a page can score 62 in Lighthouse and still pass its field metrics comfortably, usually because the real audience is on faster hardware than the throttled test profile. The reverse also happens, and it matters more: a page can score 95 in the lab and fail in the field, because the lab never loaded the cookie banner, the chat widget, the consent-gated analytics or the third-party font that real users get.
What actually moves the number
In practice the wins cluster in a short list. Images that are larger than their display size, or served in a format the browser has to work harder to decode. Render-blocking CSS and synchronous scripts in the head. Fonts loaded without a display strategy, so text stays invisible while they download. Third-party embeds, which are frequently the single largest cost and the one nobody owns. And server response time, which no amount of front-end work can compensate for.
The trap is optimising for the score rather than the experience. Deferring a script until after the measurement window improves the number and changes nothing for the person waiting.
How UtilitySEO handles this
We run the audit against both mobile and desktop and report the four Lighthouse categories separately rather than collapsing them into one figure, because a site with strong performance and weak accessibility needs a different plan to the reverse. Every issue comes back with the reason it was flagged and what to change, ordered by impact.
Free 30-second scan.
No signup. No credit card.
Real Google scores for performance, SEO and accessibility, plus a ranked list of exactly what to fix first, in under a minute.
Loved by teams that rank
Cheaper than what I was using and far easier to get around.
“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
I moved over from a much pricier suite and I have not missed a feature yet.
“The audit tells me what to do next instead of handing me a list and wishing me luck.”
The briefs and drafts save me a serious amount of time.
“I still edit everything, but I am starting from something real rather than a blank page.”
Every site I look after is in one place now.
“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”
Simple pricing
Three plans. 14 days free of Minimum, no card needed.
Minimum
For one website, with the core SEO toolkit.
- 1 project and 1 seat
- 3 site scans a day, up to 500 pages each
- 500 tracked keywords
- 3 competitors tracked
- Site audits, fix guides, rank tracking, Search Console and GA4
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites, with AI and growth blogs.
- 3 projects and 3 seats
- 5 site scans a day, up to 2,000 pages each
- 1,000 tracked keywords per project
- 5 competitors per project
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 20 growth blogs a month, written for you
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything, unlimited. The cheapest full-feature SEO suite, and the only one under £100.
- Unlimited projects and seats (fair use)
- 20 site scans a day, up to 10,000 pages each
- 10,000 tracked keywords per project
- Unlimited competitors (fair use)
- Unlimited AI features (fair use)
- 100 growth blogs a month across all projects
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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