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Start with free keyword research, then track and rank for the terms that matter, all in one tool.
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“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
What free keyword research can and cannot do
Free is genuinely enough for most keyword research
Keyword research is one of the few areas of SEO where the free options are close to the paid ones, because the underlying volume data mostly originates from the same place: Google. Paid tools add convenience, larger exports and difficulty modelling. They rarely add better volume numbers.
The three free sources worth using
Google Search Console is the most underrated keyword tool in existence and the only one reporting what Google actually served your site. Every query in it is proven winnable for your domain, which no volume estimate can tell you. Sort by impressions, filter to positions 8 to 30, and you have a research shortlist that took no guessing.
Google Keyword Planner gives volume ranges straight from the Ads API. The ranges are broad without an active campaign, but the relative scale is sound.
The results page itself. Autocomplete, People Also Ask and related searches are Google telling you what people type, at no cost. For question-shaped queries this is often better than any tool.
What paid tools genuinely add
Bulk export at scale, keyword difficulty modelling, and competitor gap data. If you are researching thirty keywords, free covers you. If you are researching three thousand across five competitors, the convenience becomes worth paying for.
The trap in every keyword tool
Volume is not opportunity. A query with 10,000 monthly searches where the results page is topped by an AI Overview, four ads and three household-name brands is worth less to a small site than a 200-search query where an unknown blog ranks third. Free or paid, no tool decides this for you. Reading the actual results page does.
What UtilitySEO offers free
Keyword ideas with search volume come from the Google Ads API at no cost, alongside a keyword difficulty estimate. The more useful surface is untracked keyword discovery, which surfaces queries your site already earns impressions for but is not tracking, with one-click tracking from that list. There is also a free site scan with no signup if you want the technical picture alongside the keyword one.
Free 30-second scan.
No signup. No credit card.
Real Google scores for performance, SEO and accessibility, plus a ranked list of exactly what to fix first, in under a minute.
Loved by teams that rank
Cheaper than what I was using and far easier to get around.
“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
I moved over from a much pricier suite and I have not missed a feature yet.
“The audit tells me what to do next instead of handing me a list and wishing me luck.”
The briefs and drafts save me a serious amount of time.
“I still edit everything, but I am starting from something real rather than a blank page.”
Every site I look after is in one place now.
“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”
Simple pricing
Every tool unlocked on every plan. You only pay for scale, seats, projects and usage.
Free Trial
Full Enterprise-level access for 30 days. No card required.
- ✓Everything in Enterprise, unlocked
- ✓Unlimited projects, keywords & scans
- ✓All multi-model AI audits
- ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
- ✓No credit card needed
- ✓Upgrade any time
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Entrepreneur
For solo founders and consultants running a handful of sites.
- ✓1 seat (solo)
- ✓3 projects
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans per day (up to 2,000 pages each)
- ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
- ✓Multi-model AI audits
- ✓5 content-score AI checks per month
- ✓AI blog & full-post generator
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Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
- ✓Unlimited seats, members & projects
- ✓Unlimited keyword & competitor tracking
- ✓Unlimited site scans
- ✓AI brand tracking
- ✓Multi-model AI audits
- ✓AI content scoring
- ✓Blog generator & growth engine
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Frequently asked questions
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Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.
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