Research keywords free.
Rank smarter.
Start with free keyword research, then track how you rank for the terms that matter, on the same plan.
14 day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
What free keyword research can and cannot do
Free is genuinely enough for most keyword research
Keyword research is one of the few areas of SEO where the free options are close to the paid ones, because the underlying volume data mostly originates from the same place: Google. Paid tools add convenience, larger exports and difficulty modelling. They rarely add better volume numbers.
The three free sources worth using
Google Search Console is the most underrated keyword tool in existence and the only one reporting what Google actually served your site. Every query in it is proven winnable for your domain, which no volume estimate can tell you. Sort by impressions, filter to positions 8 to 30, and you have a research shortlist that took no guessing.
Google Keyword Planner gives volume ranges straight from the Ads API. The ranges are broad without an active campaign, but the relative scale is sound.
The results page itself. Autocomplete, People Also Ask and related searches are Google telling you what people type, at no cost. For question-shaped queries this is often better than any tool.
What paid tools genuinely add
Bulk export at scale, keyword difficulty modelling, and competitor gap data. If you are researching thirty keywords, free covers you. If you are researching three thousand across five competitors, the convenience becomes worth paying for.
The trap in every keyword tool
Volume is not opportunity. A query with 10,000 monthly searches where the results page is topped by an AI Overview, four ads and three household-name brands is worth less to a small site than a 200-search query where an unknown blog ranks third. Free or paid, no tool decides this for you. Reading the actual results page does.
What UtilitySEO offers free
Keyword ideas with search volume come from the Google Ads API at no cost, alongside a keyword difficulty estimate. The more useful surface is untracked keyword discovery, which surfaces queries your site already earns impressions for but is not tracking, with one-click tracking from that list. There is also a free site scan with no signup if you want the technical picture alongside the keyword one.
Further reading
Keyword research covers the work this tool is one step of: reading intent from the results, judging difficulty without trusting one score, and spotting your own pages competing. SERP features covers what sits above the results you are targeting.
Free 30-second scan.
No signup. No credit card.
Real Google scores for performance, SEO and accessibility, plus a ranked list of exactly what to fix first, in under a minute.
Simple pricing
Three plans. 14 days free of Minimum, no card needed.
Minimum
For one website, with the core SEO toolkit.
- 1 project and 1 seat
- 3 site scans a day, up to 500 pages each
- 500 tracked keywords
- 3 competitors tracked
- Site audits, fix guides, rank tracking, Search Console and GA4
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites, with AI and growth blogs.
- 3 projects and 3 seats
- 5 site scans a day, up to 2,000 pages each
- 1,000 tracked keywords per project
- 5 competitors per project
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 20 growth blogs a month, written for you
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything, unlimited. The cheapest full-feature SEO suite, and the only one under £100.
- Unlimited projects and seats (fair use)
- 20 site scans a day, up to 10,000 pages each
- 10,000 tracked keywords per project
- Unlimited competitors (fair use)
- Unlimited AI features (fair use)
- 100 growth blogs a month across all projects
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
Start my free trial