SEO software
that does it all.
Audits, keyword research, rank tracking, competitor monitoring and AI insights, one app, £48/mo.
30-day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
How to evaluate a category where every vendor scores itself
SEO software is unusually hard to compare, because most of the headline numbers are produced by the vendor selling you the tool. A few questions cut through it.
Where does the data come from?
The most important question, and the one least often asked.
Your own connected data, from Search Console or analytics, is the ground truth for your site. It is what actually happened. It cannot tell you anything about competitors.
The vendor's own crawl and index powers backlink and keyword databases. Quality varies enormously and no crawler covers the whole web, which is why backlink counts differ so widely between tools.
Modelled estimates produce search volumes, difficulty scores and competitor traffic. These are inferences, not measurements, and the error bars are rarely displayed.
A tool built on your connected data and one built on modelled estimates are answering different questions. Many buyers do not realise their tool is showing them a model until a number is obviously wrong.
Pricing structures that punish you later
Per-feature pricing looks cheap at the entry tier and stops being cheap the moment the work gets serious, because the capability you need next is always in the tier above. Credit systems make cost unpredictable and quietly discourage the exploratory work that finds problems. Per-seat pricing discourages giving access to the developers who will implement the fixes, which is precisely the wrong incentive.
Check what the price becomes at the usage you expect in a year, not what it is at signup.
The question nobody asks in a demo
Not "what can it show me" but "what will I do differently because of it". A tool that surfaces two hundred issues without indicating which three matter has moved the analytical work rather than done it. If using it requires a specialist to interpret the output, factor that specialist into the price.
How UtilitySEO handles this
One plan at £48/mo with everything unlocked, rank data from your connected Search Console rather than scraped estimates, and a fix list ordered by impact and written in plain English. There is a 30-day trial with no card required, and a free scan that needs no signup at all if you would rather see the output before anything else.
Free 30-second scan.
No signup. No credit card.
Real Google scores for performance, SEO and accessibility, plus a ranked list of exactly what to fix first, in under a minute.
Loved by teams that rank
So much cheaper than my previous software whilst also offering far more insight into my issues and industry keywords.
“Highly recommended.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
Simple pricing
Every tool unlocked on every plan. You only pay for scale, seats, projects and usage.
Free Trial
Full Enterprise-level access for 30 days. No card required.
- ✓Everything in Enterprise, unlocked
- ✓Unlimited projects, keywords & scans
- ✓All multi-model AI audits
- ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
- ✓No credit card needed
- ✓Upgrade any time
No card · No contract · Cancel anytime
Entrepreneur
For solo founders and consultants running a handful of sites.
- ✓1 seat (solo)
- ✓3 projects
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans per day (up to 2,000 pages each)
- ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
- ✓Multi-model AI audits
- ✓5 content-score AI checks per month
- ✓AI blog & full-post generator
No card · No contract · Cancel anytime
Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
- ✓Unlimited seats & team members
- ✓Unlimited projects
- ✓Unlimited keyword tracking
- ✓Unlimited competitors tracked
- ✓Unlimited site scans (up to 2,000 pages each)
- ✓Brand tracking across all AI models
- ✓Multi-model AI audits
- ✓Unlimited content-score AI checks
- ✓AI blog generator with extended API limits
- ✓White-label reporting
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
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Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.
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