SEO software
without the big-suite bill.
Audits, keyword research, rank tracking and competitor monitoring in one app, from £39/mo.
14 day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Why teams choose UtilitySEO
- A month to start, 14 days free
- £39
- To your first ranked fix list
- 30s
- Free trial, no credit card
- 14d
- AI engines tracked
- 4
How to evaluate a category where every vendor scores itself
SEO software is unusually hard to compare, because most of the headline numbers are produced by the vendor selling you the tool. A few questions cut through it.
Where does the data come from?
The most important question, and the one least often asked.
Your own connected data, from Search Console or analytics, is the ground truth for your site. It is what actually happened. It cannot tell you anything about competitors.
The vendor's own crawl and index powers backlink and keyword databases. Quality varies enormously and no crawler covers the whole web, which is why backlink counts differ so widely between tools.
Modelled estimates produce search volumes, difficulty scores and competitor traffic. These are inferences, not measurements, and the error bars are rarely displayed.
A tool built on your connected data and one built on modelled estimates are answering different questions. Many buyers do not realise their tool is showing them a model until a number is obviously wrong.
Pricing structures that punish you later
Per-feature pricing looks cheap at the entry tier and stops being cheap the moment the work gets serious, because the capability you need next is always in the tier above. Credit systems make cost unpredictable and quietly discourage the exploratory work that finds problems. Per-seat pricing discourages giving access to the developers who will implement the fixes, which is precisely the wrong incentive.
Check what the price becomes at the usage you expect in a year, not what it is at signup.
The question nobody asks in a demo
Not "what can it show me" but "what will I do differently because of it". A tool that surfaces two hundred issues without indicating which three matter has moved the analytical work rather than done it. If using it requires a specialist to interpret the output, factor that specialist into the price.
How UtilitySEO handles this
Plans from £39/mo with no add-ons, rank data from your connected Search Console rather than scraped estimates, and a fix list ordered by impact and written in plain English. There is a 14 day trial with no card required, and a free scan that needs no signup at all if you would rather see the output before anything else.
Free 30-second scan.
No signup. No credit card.
Real Google scores for performance, SEO and accessibility, plus a ranked list of exactly what to fix first, in under a minute.
Loved by teams that rank
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
Simple pricing
Three plans. 14 days free of Minimum, no card needed.
Minimum
For one website, with the core SEO toolkit.
- 1 project and 1 seat
- 3 site scans a day, up to 500 pages each
- 500 tracked keywords
- 3 competitors tracked
- Site audits, fix guides, rank tracking, Search Console and GA4
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites, with AI and growth blogs.
- 3 projects and 3 seats
- 5 site scans a day, up to 2,000 pages each
- 1,000 tracked keywords per project
- 5 competitors per project
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 20 growth blogs a month, written for you
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything, unlimited. The cheapest full-feature SEO suite, and the only one under £100.
- Unlimited projects and seats (fair use)
- 20 site scans a day, up to 10,000 pages each
- 10,000 tracked keywords per project
- Unlimited competitors (fair use)
- Unlimited AI features (fair use)
- 100 growth blogs a month across all projects
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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