Search
Google Analytics 4,
without the hunting.
Connect GA4 once and UtilitySEO shows the reports a small business actually uses, in plain English, next to your Search Console data.
On every plan.
The reports
What you would look for in GA4, already laid out.
Traffic overview
Visitors, sessions and where they came from: search, direct, referral, social, paid, email and the rest.
Organic traffic
Visits from search engines, page by page, over time.
Searches to visits
Which searches in Search Console turn into real visits on your site.
Keyword trackingVisits from AI
Visits from ChatGPT, Perplexity and other AI assistants.
AI visibilityGeography
Which countries your visitors come from.
Why traffic dropped
A written reading of a drop: what fell, where, and what to check first.
Google Analytics reports questions
Visits from AI assistants arrive as referrals from their own domains, such as chatgpt.com. UtilitySEO groups them for you in Visits from AI. Track your AI visibility
It is usually a ranking drop on a few searches, pages leaving Google's index, a site change or a seasonal dip. The drop diagnosis compares the periods and says which. See AI insights
It helps. GA4 shows what visitors do on your site; Search Console shows the searches that brought them. UtilitySEO connects both with one Google sign-in.
It is on every plan, and in the 14-day free trial. Plans start from £39 a month, you can try Minimum free for 14 days with no card, and Enterprise, at £99 a month, has everything with no limits (fair use). Compare the plans
More of what UtilitySEO does
- Site audit
- Keyword tracking
- AI insights
- Competitor tracking
- Growth plan
- AI visibility
- AI blog writer
- AI content tools
- Ask your SEO data
- Local SEO
- Link building
- Google Ads reports
- Reports and alerts
- YouTube writer
- Listing optimiser
- Integrations
- Claude and ChatGPT connector
- API and webhooks
- Refer a friend
- Free SEO Academy
- Help centre