Affordable SEO tools.
No corners cut.
Most affordable tools make you choose between price and capability. UtilitySEO gives you audits, rank tracking and competitor monitoring from £39/mo, and AI brand tracking from £79/mo.
14 day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Affordable, without the asterisks
Cheap SEO tools usually mean one of two things. Either the feature set is stripped back until the tool cannot answer the question you bought it for, or the headline price is a teaser and the number climbs the moment you need rank tracking or AI visibility.
UtilitySEO is built the other way round. Three plans, no add-ons, and the number on the pricing page is the number you pay.
What £39 a month actually includes
Technical site audits, keyword research, daily rank tracking, competitor monitoring and ranked fix lists. There are no per-feature add-ons. AI brand visibility tracking across ChatGPT, Claude, Gemini and Perplexity, 100 AI uses a month and 20 growth blogs a month come with Entrepreneur at £79, and Enterprise at £99 has everything, with unlimited AI (fair use).
For comparison, assembling that from separate tools typically runs past £270 a month: a keyword tool, a crawler, a rank tracker, something for competitors, and increasingly something for AI visibility.
Cheap is not the same as good value
A tool that costs £15 and hands you a 4,000 row export has not saved you money. It has moved the cost from your card to your calendar, and your time is the more expensive of the two.
The reason our audits end in a ranked fix list rather than a data dump is exactly this. Every finding carries an estimated traffic impact, so you work top down and stop when you run out of time. What you are buying is the ordering, not the data.
Where a cheaper tool genuinely wins
If you only need a one-off technical crawl and nothing else, Screaming Frog is free under 500 URLs and better at deep crawling than we are. If backlink research is your core discipline, Ahrefs has an index we do not match at any price.
We would rather say that than have you find out in month two. The comparison pages go into detail on both.
Check the value before you pay anything
Run a free scan of your own site. Real Google data, real scores, and a ranked fix list. No card, and no account needed to see your score. If the output is not worth £39 a month to you, you will know inside a minute.
Further reading
If you are still narrowing the field, Tool comparisons and alternatives puts the options side by side, and Site audits covers what the cheapest useful tool actually has to do.
Free 30-second scan.
No signup. No credit card.
Run it before you spend anything. Real Google scores and a ranked fix list, so you can judge the value before the price ever comes up.
Simple pricing
Three plans. 14 days free of Minimum, no card needed.
Minimum
For one website, with the core SEO toolkit.
- 1 project and 1 seat
- 3 site scans a day, up to 500 pages each
- 500 tracked keywords
- 3 competitors tracked
- Site audits, fix guides, rank tracking, Search Console and GA4
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites, with AI and growth blogs.
- 3 projects and 3 seats
- 5 site scans a day, up to 2,000 pages each
- 1,000 tracked keywords per project
- 5 competitors per project
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 20 growth blogs a month, written for you
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything, unlimited. The cheapest full-feature SEO suite, and the only one under £100.
- Unlimited projects and seats (fair use)
- 20 site scans a day, up to 10,000 pages each
- 10,000 tracked keywords per project
- Unlimited competitors (fair use)
- Unlimited AI features (fair use)
- 100 growth blogs a month across all projects
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Questions about the price
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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