UtilitySEO

Where would you like to start?

Explore the platform

See what UtilitySEO does for your site: audits, keyword tracking, competitor tracking and AI visibility, in plain English.

Become a partner

Recommend UtilitySEO to your audience or clients and earn 50% of every payment they make, for up to 12 months.

Google Search Console
Google Analytics
Google Ads
app.utilityseo.com / keywords
Keyword table with impressions, volume, clicks, UK position, opportunity score and AI Overview status, read live from Google Search Console
app.utilityseo.com / new scan

Paste a URL. Get a score and a list.

UtilitySEO crawls every page on the domain, up to 10,000 on Enterprise, and checks each one against 100+ ranking factors. About 30 seconds later you have one health score, the exact issues dragging it down, and what changed since the last scan.

app.utilityseo.com / audit / fix guides
Plain English fix guides: loading speed, visual stability, oversized images, unminified CSS and JavaScript, vague link text, page blocked from Google, each with a How to fix it link

Fix in impact order.

Every issue a scan can flag comes with a plain English guide: what it means, why it matters, and exactly how to fix it, with examples. Ordered by what to do first. Add fixes to your to-do list, export the full audit as a CSV, or download a PDF report. Re-scan any time and the score moves.

Free 30 second site scan.
No signup.

Paste a URL and see every issue the audit finds, ranked by what to fix first, before you decide anything.

Runs a full SEO + performance audit (mobile + desktop) · takes ~30 seconds · no signup required

app.utilityseo.com / keywords
Keyword tracking: visibility 2.8k up 11%, opportunity 6.9, 27.1k impressions, and the keyword table with impressions, volume, clicks, position, opportunity score and AI Overview status

Track what moved.

Positions straight from Google Search Console, never estimated, with impressions, clicks and an opportunity score on every keyword. Then the keywords you care about pinned in one list, worst first, so whatever needs work is at the top.

app.utilityseo.com / dashboard
Clicks 593 up 3.7%, impressions 25.7k up 11.3%, average position 20.5, CTR 2.3%, with top gaining and losing pages

Prove it moved.

Clicks, impressions, position and CTR for the last 28 days against the 28 before, and the pages that gained and lost. One glance on a Monday.

app.utilityseo.com / analytics / GA4
GA4: 1.6k sessions, 1.3k users, 51 conversions, 23 organic, and conversions by channel with organic search first

Tie rankings to conversions.

GA4 sits next to Search Console, so every keyword shows the sessions and conversions it actually produced, and the pages that convert are the ones you work on next.

0+
ranking factors checked on every scan
0
pages per scan on Enterprise
Weekly
LLM scans across ChatGPT, Gemini, Claude and Perplexity

Loved by teams that rank

Matt S.

Cheaper than what I was using and far easier to get around.

“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”

Reece M.

UtilitySEO doesn't overwhelm you with useless data.

“Easy to use and makes tracking my info so much better.”

Jamie P.

I moved over from a much pricier suite and I have not missed a feature yet.

“The audit tells me what to do next instead of handing me a list and wishing me luck.”

Fay S.

The briefs and drafts save me a serious amount of time.

“I still edit everything, but I am starting from something real rather than a blank page.”

Abby R.

Every site I look after is in one place now.

“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”

Simple pricing

Three plans. 14 days free of Minimum, no card needed.

Minimum

For one website, with the core SEO toolkit.

£39/mo
  • ✓1 project and 1 seat
  • ✓3 site scans a day, up to 500 pages each
  • ✓500 tracked keywords
  • ✓3 competitors tracked
  • ✓Site audits, fix guides, rank tracking, Search Console and GA4
  • ✓14 days free, no card needed
  • ✓Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Entrepreneur

For a few websites, with AI and growth blogs.

£79/mo
  • ✓3 projects and 3 seats
  • ✓5 site scans a day, up to 2,000 pages each
  • ✓1,000 tracked keywords per project
  • ✓5 competitors per project
  • ✓100 AI uses a month: AI visibility, content tools, AI summaries and Ask
  • ✓10 growth blogs a month, written for you
  • ✓Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Best value

Enterprise

Everything, unlimited. The cheapest full-feature SEO suite, and the only one under £100.

£99/mo
  • ✓Unlimited projects and seats (fair use)
  • ✓Unlimited site scans (fair use), up to 10,000 pages each
  • ✓10,000 tracked keywords per project
  • ✓Unlimited competitors (fair use)
  • ✓Unlimited AI features (fair use)
  • ✓100 growth blogs a month across all projects
  • ✓White-label client reports
  • ✓Free onboarding help
Start your 14 days now

No card · No contract · Cancel anytime

Cancel anytime · Secure payment via Stripe

Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.

Frequently asked questions

The free trial is 14 days of the Minimum plan, with no card needed. A partner, affiliate or referral code can give a longer trial or a higher plan. Nothing is charged when it ends: you choose a plan to carry on.
Entrepreneur is £79 a month or £790 a year (2 months free). It covers 3 projects and 3 team seats, 5 site scans a day of up to 2,000 pages each, and 1,000 tracked keywords and 5 competitors per project. It adds AI features, with 100 AI uses a month for AI visibility checks across ChatGPT, Gemini, Claude and Perplexity, content tools, AI summaries and Ask, plus 10 growth blogs a month written for you. A person helps you set it up for free.
Minimum is £39 a month or £390 a year (2 months free), for one website: 1 project, 1 seat, 3 site scans a day of up to 500 pages each, 500 tracked keywords and 3 competitors. It has the core toolkit: site audits with fix guides, keyword and rank tracking from Search Console, GA4, competitor scores, growth reports, the weekly email and client report links. AI features, growth blogs and white-label reports are not included. The free trial is 14 days of Minimum, with no card needed.
Enterprise is £99 a month or £990 a year (2 months free): the cheapest full-feature SEO suite, and the only one under £100. It has unlimited projects, seats, competitors, site scans and AI features (fair use), 10,000 pages per scan, 10,000 tracked keywords per project, 100 growth blogs a month across all projects and white-label client reports.
Run a crawl-based audit and read the findings in order of impact. UtilitySEO scans every page on the domain, up to 10,000 on Enterprise, checks each against 100+ ranking factors, and returns one health score with the issues ranked by what they are costing you. The free scan takes about 30 seconds and needs no account.
Above 80 is healthy, 60 to 80 means real issues worth fixing, and below 60 usually means something structural is wrong: pages blocked from Google, slow loading, or missing titles and descriptions. A score on its own is not the point, the list of what is dragging it down is.
Monthly for most sites, weekly if you publish often or several people can change the site. Anything that ships new pages or templates can break something quietly, and the earlier you see it the cheaper it is. UtilitySEO can re-scan on a schedule and show what changed since last time.
Yes. UtilitySEO gives you audits, rank tracking from your own Search Console and competitor monitoring from £390 a year, and every feature, AI visibility included, for £990 a year on Enterprise. There are 14 days free with no card. The big suites are priced for companies that employ an SEO department, and most of that cost is depth nobody outside one ever opens. Run the free scan on your own site and compare the output before you decide.
Let the AI crawlers read you and make your content easy to quote. That means not blocking GPTBot, ClaudeBot, PerplexityBot or Google-Extended in robots.txt, having clear headings and FAQ schema, and giving straight answers near the top of the page. Our free AEO scan checks all of that and lists what to fix.
Yes. Positions, clicks and impressions come from your own Google Search Console, never estimated, and conversions come from GA4. Page speed and Core Web Vitals come from live PageSpeed Insights data for mobile and desktop.

Stop guessing. Start fixing.

Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.

Start my free trial→