Keyword tracking
Keyword tracking
that shows what moved.
Follow your rankings, spot what changed and choose the searches worth targeting.
Start nowConnect your search data and see where you stand.
Keyword tracking
Find the searches worth your time.
See where your pages appear, then focus on the terms with room to grow.
What changes
Track the movement.
Find your next target.
When a search term rises or slips, you can decide where to spend your time next.
How the keyword rank tracker works
Real keyword positions from your own Search Console
Most keyword rank trackers estimate your position by checking Google from a server somewhere. UtilitySEO reads your Google Search Console data instead, so the positions you see are the ones Google recorded for real searches, with the clicks and impressions beside each keyword. Your keywords keep updating as new data comes in, so you are never working from old numbers.
Track keywords across Google and AI answers
A keyword position is only part of the picture now. For each search you track, you can see what else is on the results page, such as an AI Overview, a featured snippet or a map pack sitting above you. You can also check whether ChatGPT, Claude, Gemini and Perplexity name your brand when people ask them the same question.
Keyword ranks by country and by town
Rankings change from one market to the next. Pick the country you sell to and see your keyword positions there, and track local rankings if you serve one area, so a strong result in one place does not hide a weak one in another.
See what moved, and why
The keyword tracking tool shows which searches went up or down, each page's best-ever position, and searches where two of your own pages compete with each other. Each change comes with the page it affects, so you know where to look first.
Reporting your team and clients can read
Share a report link, get a weekly email with what changed, and on Enterprise send white-label reports to clients. Keyword ranks, clicks and AI visibility sit in one place instead of three tools.
Try the keyword tracker free
Run a free SEO scan with no signup, then start a 14-day free trial. Plans start from £39 a month.
Frequently asked questions
Searching for yourself is unreliable, because Google tailors results to your location and history. Google Search Console shows your average position for the searches people really used. UtilitySEO connects to it and keeps your positions up to date, so you can see each move as it happens. Run a free SEO scan
A keyword tracking tool shows where your pages rank on Google for the searches that matter to you, and how those positions change over time. UtilitySEO tracks keyword positions from your own Search Console data, so you see real positions rather than estimates, next to the clicks each search brings. Compare keyword tracking tools
A keyword visibility tracker adds your positions across every tracked search into one score, so you can see whether you are getting easier to find overall, not just for one keyword. UtilitySEO shows that visibility score beside each keyword position and how it moved. See the SEO rank tracker
Yes. Rankings differ by country and by town, so UtilitySEO lets you check positions in the market you sell to, and local rankings for businesses that serve one area. Read about local rank tracking
Rankings move because Google keeps testing results, competitors publish and update pages, and the people searching differ by place and device. Small daily swings are normal. Watch the trend over a few weeks rather than reacting to a single day.
Track the searches that bring you customers, not every phrase you could rank for. For most small businesses that means a few dozen core terms plus the ones you are close to winning. Add more as you publish new pages.
The first page is where almost all the clicks go, and the top three positions take the biggest share. Positions 4 to 20 are your best opportunities: you are already close, so a better page can move you up quickly.
Search Console reports an average across every search where your page appeared, in every location and on every device. What you see is one result for you, at one moment. The average is the more honest number to track.
See where your pages stand.
Connect your search data and see where you stand.