The Semrush alternative
for Google and AI answers.
Semrush is powerful, and priced and built for agencies. UtilitySEO is SEO, AEO and GEO for small businesses at a small-business price: keyword tracking from your own Search Console, fixes ranked by the traffic they cost you and, from Entrepreneur, weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you. Plans from £39 a month.
14 days free of Minimum · No credit card · AI visibility from Entrepreneur
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Semrush
SEO, AEO and GEO side by side, including the things Semrush still does better.
Semrush pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Semrush, and who shouldn't
Semrush is a genuinely excellent platform. If you run an agency, manage dozens of clients, or live inside features like log-file analysis, bulk competitive research and the deepest backlink index on the market, it earns its price.
Switch to UtilitySEO if…
- You're a founder or small team and want to know what to fix next, not wade through a 400-row export
- £113.40 a month for the SEO plan is hard to justify for features you don't touch
- You want prioritised fixes and brand tracking in ChatGPT, Gemini and more in the same tool
- You'd rather be up and running in 30 seconds than spend a weekend learning the interface
Stay on Semrush if…
- You need the largest backlink and keyword databases available
- You're an agency that bills for advanced competitive and PPC research
- Your team already knows the tool inside out
We'd rather you pick the right tool than the wrong one, that's why the comparison above is honest about where Semrush still wins.
Further reading
Tool comparisons and alternatives covers the wider field, and Rank tracking covers the feature most people are really comparing when they compare suites.
Free 30-second scan.
No signup. No credit card.
Run the same audit Semrush charges for, free. Real Google scores and a ranked fix list in under a minute.
Simple pricing
Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.
Minimum
For one website: keyword tracking and SEO fixes. No AI features.
- 500 tracked keywords from your own Search Console
- 3 site scans a day, up to 500 pages each, fixes ranked by impact
- Fix guides, Site Health, rank tracking and GA4
- 3 competitors tracked
- 1 project and 1 seat
- No AI visibility: that starts on Entrepreneur
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites. AI visibility (AEO and GEO) starts here.
- AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 1,000 tracked keywords per project
- 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
- 5 competitors per project
- 20 growth blogs a month, written for you
- 3 projects and 3 seats
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything unlimited, with white-label reports, for £99 a month.
- AI visibility, plus unlimited AI features (fair use)
- 10,000 tracked keywords per project
- 20 site scans a day, up to 10,000 pages each
- Unlimited competitors (fair use)
- 100 growth blogs a month across all projects
- Unlimited projects and seats (fair use)
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Get found in Google and in AI answers.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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