The SE Ranking alternative
for Google and AI answers.
SE Ranking is a capable all-rounder, with tiers, limits and add-ons to work through. UtilitySEO is SEO, AEO and GEO for small businesses at a small-business price: keyword tracking from your own Search Console, fixes ranked by the traffic they cost you and, from Entrepreneur, weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you. Plans from £39 a month.
14 days free of Minimum · No credit card · AI visibility from Entrepreneur
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs SE Ranking
SEO, AEO and GEO side by side, including the things SE Ranking still does better.
SE Ranking pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from SE Ranking, and who shouldn't
SE Ranking is a solid, mature platform, particularly for agencies that need client seats, white-label reporting and backlink monitoring in one place.
The friction is the shape of it: which tier, which limits, which add-on. For a founder or a small team who just wants to know what to fix, that is a lot of decisions before any value arrives.
Switch to UtilitySEO if…
- You want three simple plans, no add-on maths
- You want a ranked, plain-English fix list rather than a reporting suite
- AI visibility in ChatGPT, Gemini and more matters
- £39/mo beats £95/mo for the job you actually do
Stay on SE Ranking if…
- You are an agency running many client accounts and need their client-management depth
- Backlink monitoring is central to your workflow
- Your reporting is already built around their white-label templates
For agencies at scale, SE Ranking is the more mature product. For small teams, we think we are the simpler and cheaper answer.
Further reading
Tool comparisons and alternatives covers the wider field, and Measuring progress covers judging whether a switch actually helped.
Free 30-second scan.
No signup. No credit card.
Run the same audit SE Ranking charges for, free. Real Google scores and a ranked fix list in under a minute.
Simple pricing
Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.
Minimum
For one website: keyword tracking and SEO fixes. No AI features.
- 500 tracked keywords from your own Search Console
- 3 site scans a day, up to 500 pages each, fixes ranked by impact
- Fix guides, Site Health, rank tracking and GA4
- 3 competitors tracked
- 1 project and 1 seat
- No AI visibility: that starts on Entrepreneur
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites. AI visibility (AEO and GEO) starts here.
- AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 1,000 tracked keywords per project
- 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
- 5 competitors per project
- 20 growth blogs a month, written for you
- 3 projects and 3 seats
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything unlimited, with white-label reports, for £99 a month.
- AI visibility, plus unlimited AI features (fair use)
- 10,000 tracked keywords per project
- 20 site scans a day, up to 10,000 pages each
- Unlimited competitors (fair use)
- 100 growth blogs a month across all projects
- Unlimited projects and seats (fair use)
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Get found in Google and in AI answers.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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