Free SEO courses
Short lessons, from how search works to getting Google set up on your site. Pass a course and get a certificate.
- 7 courses
- 5 hours of lessons
- Certificates
Choose a course
Every course is free and stands on its own, so start with the one you need most.
SEO basics
How Google finds, understands and ranks pages, and the handful of habits that get a small business site more visitors from search.
Set up Google Search Console
Get your site into Google Search Console, submit your sitemap, and learn to read the reports that show how people find you on Google.
Set up Google Analytics 4
Create a Google Analytics 4 property, install it on your site, track the actions that matter, and set it up properly from day one.
Get your pages indexed
Make sure Google can find, read and store your pages, and fix the common reasons pages never show up in search.
Show up in AI answers
How ChatGPT, Google AI Overviews, Perplexity and Claude choose their sources, and the practical steps that make your site easier to cite.
Local SEO for small businesses
Get found by nearby customers on Google Search and Maps, with a complete Business Profile, consistent details, honest reviews and strong local pages.
Getting started with UtilitySEO
Set up your project, connect Google, run your first scan and turn the results into a weekly routine of fixes, keywords, content and reports.
How it works
- 1
Create a free account
It takes a minute and needs no card. The Academy opens as soon as you are in.
- 2
Read, and take the quiz
Each lesson is a few minutes long, with notes and a quick quiz to check what stuck.
- 3
Get your certificate
Pass every lesson in a course and get a certificate with your name on it. Add it to LinkedIn.
Questions
Start learning today
Every course is free. Create an account and your first lesson is a minute away.