Scan free

Fix the AEO issues thathide you from ChatGPT.

One free scan shows whether ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews can read and cite your site, and what to fix first.

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No account needed · takes ~5 seconds · results shown below

AIO
app.utilityseo.com / keywords
Keyword table with impressions, volume, clicks, UK position, opportunity score and AI Overview status, read live from Google Search Console
app.utilityseo.com / keywords / AI Overview
Keyword tracking with an AI Overview column: 1 keyword cited in AI Overviews, 7 where an AI Overview shows but the site is not cited

See where AI answers instead of you.

Every tracked keyword shows whether Google puts an AI Overview on the results page, and whether your site is one of the sources it cites. The keywords where AI answers but does not name you are the ones to work on first.

app.utilityseo.com / analytics / AI referrals
AI referral traffic from GA4: 43 AI sessions, 38 AI users, 2 conversions, split by ChatGPT, Perplexity, Gemini, Claude and Copilot

Know when AI sends you visitors.

GA4 already records visits from ChatGPT, Perplexity, Gemini, Claude and Copilot. UtilitySEO pulls them into one view, with sessions, conversions and the pages AI tools send people to.

Why AEO matters now

AI engines checked
4
Average scan time
5s
Forever, no card needed
£0
Of searches now zero-click
60%

What the AEO scan checks

Four signals that decide
whether AI cites you

Answer Engine Optimization (AEO), also called Generative Engine Optimization (GEO), is how you get surfaced in AI answers instead of buried below them.

AI crawler access

Can the AI engines even read you?

If your robots.txt blocks GPTBot, ClaudeBot, PerplexityBot or Google-Extended, you literally cannot appear in those engines' answers. We check every major AI crawler.

  • GPTBot, OAI-SearchBot, ChatGPT-User
  • ClaudeBot + PerplexityBot
  • Google-Extended (Gemini) + CCBot
Site audit: your site health score and what to fix first
Structured data

Does AI understand your content?

Schema.org markup is how AI parses what your page is about. We check for Organization, Article, Product and FAQ structured data.

  • JSON-LD detection
  • Organization + Article schema
  • Schema type coverage
AI insights: topic gaps and page ideas
Answer readiness

Is your content extractable?

AI engines pull clear, structured answers. We check FAQ schema, heading hierarchy, lists and meta clarity, the things that make content quotable.

  • FAQ schema (wins AI answers)
  • Heading structure + lists
  • Clear meta descriptions
Keyword tracking: your Google positions and how they moved
Authority signals

Does AI trust you enough to cite?

AI weighs authorship and discoverability. We check for llms.txt, author markup and Open Graph, the E-E-A-T signals AI engines reward.

  • llms.txt presence
  • Author / Organization markup
  • Open Graph completeness
Competitor tracking: where rivals are ahead of you

How it works

From URL to AEO score
in three steps.

No demo call, no homework. Type, scan, see where you stand with AI search.

  1. 01

    Drop in your URL

    Type any website address. We fetch your homepage, robots.txt and llms.txt.

  2. 02

    We check the AI signals

    Crawler access, structured data, answer-readiness and authority, scored across four categories.

  3. 03

    See your AEO score + fixes

    A 0-100 AEO score plus the top issues holding you back. Sign up free to unlock the full fix list and ongoing AI-visibility tracking.

Why AEO, why now

Search is moving from links to answers.

AI Overviews, ChatGPT search and Perplexity answer the question before the user ever clicks. AEO is how you stay in the conversation.

Zero-click is the norm

Most searches now end without a click. If AI answers and doesn't cite you, you're invisible.

AI crawlers are opt-in

Many sites accidentally block AI crawlers in robots.txt. One line can erase you from AI answers.

Structured data wins

Schema.org markup is the language AI uses to understand and attribute content. Most sites under-use it.

FAQ schema is gold

FAQPage structured data is one of the strongest signals for being pulled into AI answers and PAA boxes.

llms.txt is emerging

The new standard for guiding AI crawlers to your best content. Early adopters get an edge.

Track all four engines

Sign up to monitor your visibility across ChatGPT, Claude, Gemini and Perplexity over time.

Loved by teams that rank

Matt S.

Cheaper than what I was using and far easier to get around.

“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”

Reece M.

UtilitySEO doesn't overwhelm you with useless data.

“Easy to use and makes tracking my info so much better.”

Jamie P.

I moved over from a much pricier suite and I have not missed a feature yet.

“The audit tells me what to do next instead of handing me a list and wishing me luck.”

Fay S.

The briefs and drafts save me a serious amount of time.

“I still edit everything, but I am starting from something real rather than a blank page.”

Abby R.

Every site I look after is in one place now.

“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”

Frequently asked questions

An AEO score measures how ready your website is to be cited by AI answer engines like ChatGPT and Perplexity. - Checks whether AI crawlers can access your site - Measures structured data and schema coverage - Scores how extractable your content is into answers - Combines into a single 0-100 readiness score
AEO and GEO are about ranking in AI answers; SEO is about ranking in traditional search results. - SEO: blue links in Google and Bing - AEO (Answer Engine Optimization): being cited in AI answers - GEO (Generative Engine Optimization): the same idea, different name - All three overlap, but AEO needs structured data and AI crawler access
The free AEO scan fetches your homepage, robots.txt and llms.txt, then checks the signals AI engines use to read and cite you. - AI crawler access (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) - Structured data and schema types - FAQ schema, headings and lists - Authority signals like llms.txt and author markup
The most common reason is blocking AI crawlers in robots.txt, often by accident. - A Disallow rule for GPTBot or Google-Extended removes you from those engines - No structured data means AI struggles to understand your content - Thin or unstructured content is hard to extract into answers
Yes, the AEO scan is completely free with no credit card required. - See your AEO score and top issues instantly - Sign up free to unlock the full fix list - Upgrade only if you want ongoing AI-visibility tracking

Ready to win the AI answer?

Free AEO scan, no signup needed. See your AI-search score in 5 seconds.

Check my AEO score