Cookie Policy
Version 2.1, last updated 8 October 2026. UtilitySEO Ltd | Company No. 17055142. This version adds the page-test cookie, the consent cookie and the referral cookie. The previous version, 2.0, was dated 2 August 2026.
This Cookie Policy explains how UtilitySEO Ltd ("we", "us", "our") uses cookies and similar technologies on utilityseo.com and app.utilityseo.com. Read it alongside our Privacy Policy.
We do not load analytics or live-chat scripts until you accept them. If you decline, or simply ignore the banner, they are never loaded.
1. What are cookies
Cookies are small text files placed on your device when you visit a website. Similar technologies include:
- Local storage: data kept in your browser beyond a single session. We use this to keep you logged in, and to remember your cookie choice
- Session storage: temporary data cleared when you close the tab
- Pixel tags and web beacons: tiny invisible images used to record whether an email was opened or a page visited
2. What we use
2.1 Strictly necessary
Essential for the sites to work. These cannot be switched off.
| Name | Purpose | Duration |
|---|---|---|
auth_token | Keeps you logged in | Session / 30 days |
user_session | Maintains your session and plan information | Session |
csrf_token | Protects against cross-site request forgery | Session |
utilityseo_cookie_consent | Stores your cookie choice | Until cleared |
useo_consent | A copy of your cookie choice that our server can read, so it can respect it | 12 months |
2.2 Functional
| Name | Purpose | Duration |
|---|---|---|
ui_prefs | Remembers UI preferences such as sidebar state | 12 months |
last_scan | Remembers the last URL you scanned | 7 days |
useo_ref | Set only when you arrive through a partner's or affiliate's link: remembers which partner referred you so they are credited if you sign up | 90 days |
2.3 Analytics and live chat — only with your consent
None of the following are loaded unless you accept.
| Name / Service | Provider | Purpose | Duration |
|---|---|---|---|
_ga, _ga_* | Google LLC | Distinguishes unique users | 2 years |
_gid | Google LLC | Distinguishes users, short term | 24 hours |
_gat | Google LLC | Throttles request rate | 1 minute |
| Clkly | Clkly | Page views, click events and live visitor counts. Sets a visitor identifier | Up to 12 months |
| Tawk.to | Tawk.to Inc. | Live chat widget, remembers an ongoing conversation | Up to 12 months |
useo_ab_* | UtilitySEO | Page tests: remembers which version of a page you were shown so it stays the same, and counts visits anonymously | 30 days |
bcookie, lidc, UserMatchHistory, li_sugr | LinkedIn (Microsoft) | LinkedIn Insight Tag. Measures LinkedIn ad performance and builds retargeting audiences of people who visited this site | Up to 12 months |
You can additionally opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
2.4 Marketing and targeting
The LinkedIn Insight Tag listed above is an advertising cookie. It lets us measure LinkedIn ad performance and show ads to people who have already visited this site. Like everything else in 2.3, it loads only if you accept. If you decline, you are not added to any advertising audience.
3. How we ask for your consent
On your first visit a banner appears offering two choices: Accept All or Decline. We do not currently offer per-category selection, so declining means no analytics or live-chat scripts are loaded at all. Nothing non-essential is loaded before you choose, and nothing is loaded if you ignore the banner.
4. Changing your mind
Select Cookie settings in the footer of any page. That clears your stored choice and shows the banner again.
If you withdraw consent after previously accepting, the page reloads so that scripts already running are removed. Data collected before you withdrew is handled as described in our Privacy Policy, and you can ask us to erase it by emailing support@utilityseo.com.
5. Managing cookies in your browser
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and data stored
6. Third parties
- Google LLC (Google Analytics), policies.google.com/privacy
- Clkly (product analytics)
- Tawk.to Inc. (live chat)
- LinkedIn Ireland Unlimited Company, part of Microsoft (LinkedIn Insight Tag), linkedin.com/legal/privacy-policy
- Stripe, Inc. (payment processing on checkout pages), stripe.com/privacy
7. Cookies and personal data
Where cookies involve personal data, that processing is governed by our Privacy Policy. Your UK GDPR rights apply, including access, correction and erasure.
8. Do Not Track
We do not respond to Do Not Track signals, as there is no consistent industry standard for doing so. The banner and the Cookie settings link give you direct control instead.
9. Updates
We may update this policy. Material changes will be notified on our website, and each version carries a number and date at the top.
10. Contact
Email: support@utilityseo.com Post: UtilitySEO Ltd, 4 Frances Street, Cheadle, SK8 2AE ICO registration: ZC099913
You may also complain to the ICO at ico.org.uk.