Local
Get found by people nearby.
Start with the basics.
UtilitySEO checks that your business name, address and phone match across the main directories, sets up the towns you serve and finds the local and trade directories worth joining.
On every plan. For the UK, Germany and the Netherlands.
What it does
The local groundwork, step by step.
Local setup
Your towns, service area and trade, with keyword ideas filled in for you. Each step ticks itself off from real data.
Directory listings
Your name, address and phone checked on Yell, Thomson Local, Bing Places, Apple Business Connect, Facebook, Yelp, Scoot, 192.com, Checkatrade and TrustATrader.
Clear results
Found and correct, found with differences (theirs beside yours), listed twice, or not found, with a link to add or claim the listing.
Local links
Free local and trade directories for your country and kind of business, in your link list.
Link building
Honest by design
We only check what we are allowed to check.
Checked by our crawler
Directories that let tools search them are checked with our own crawler, obeying robots.txt and pausing between requests.
Checked by hand
The rest are marked "check by hand", with a link to search them yourself. We never mark a listing fine without checking it.
Local SEO questions
Search engines compare your details across directories. When they differ, they are less sure which is right, which can hold you back in local results. The directory listings check shows each difference. SEO for local business
Start with Google, Bing Places, Apple Business Connect, Yell, Facebook and Yelp, then your trade's own directories, such as Checkatrade or TrustATrader. The directory listings check covers these.
Yes, for Germany (Gelbe Seiten, Das Örtliche, 11880 and others) and the Netherlands (De Telefoongids, Openingstijden.nl and others) too.
It is on every plan, and in the 14-day free trial. Plans start from £39 a month, you can try Minimum free for 14 days with no card, and Enterprise, at £99 a month, has everything with no limits (fair use). Compare the plans
More of what UtilitySEO does
- Site audit
- Keyword tracking
- AI insights
- Competitor tracking
- Growth plan
- AI visibility
- AI blog writer
- AI content tools
- Ask your SEO data
- Link building
- Google Analytics reports
- Google Ads reports
- Reports and alerts
- YouTube writer
- Listing optimiser
- Integrations
- Claude and ChatGPT connector
- API and webhooks
- Refer a friend
- Free SEO Academy
- Help centre
Check your listings for free.
14 days free, no card. The free Local SEO course is included.