The Moz alternative
with AI built in.
Moz made SEO approachable years ago. UtilitySEO brings that simplicity up to date, AI-prioritised fixes and brand tracking across every major AI assistant, from £48/mo.
30-day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Moz
An honest comparison, including the things Moz still does better.
Moz pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Moz, and who shouldn't
Moz built its reputation on making SEO understandable, and its Domain Authority metric is recognised everywhere. If DA is central to how you or your clients talk about SEO, that brand familiarity has real value.
Switch to UtilitySEO if…
- You want a modern, fast interface rather than a tool that feels its age
- You want AI-prioritised fixes and AI brand tracking Moz doesn't offer
- £48/mo beats $99/mo for what you actually use
- You'd rather act on real Google-based scores than a single proprietary metric
Stay on Moz if…
- Domain Authority is core to your reporting and client conversations
- You're invested in the Moz community and learning resources
Either way, you can see exactly where you stand in 30 seconds with a free scan, no commitment.
Free 30-second scan.
No signup. No credit card.
Run the same audit Moz charges for, free. Real Google scores and a ranked fix list in under a minute.
Loved by teams that rank
So much cheaper than my previous software whilst also offering far more insight into my issues and industry keywords.
“Highly recommended.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
Simple pricing
Two plans, and 30 days free on us. No card needed to start.
Free Trial
Full Entrepreneur access for 30 days. No card required.
- ✓Everything in Entrepreneur, unlocked
- ✓3 projects and up to 250 keywords
- ✓50 site scans a day, up to 2,000 pages each
- ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
- ✓No credit card needed
- ✓Upgrade any time
No card · No contract · Cancel anytime
Entrepreneur
For solo founders and consultants running a handful of sites.
- ✓1 seat (solo)
- ✓3 projects
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans per day (up to 2,000 pages each)
- ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
- ✓AI insights, content briefs and blog drafts are Enterprise
No card · No contract · Cancel anytime
Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
- ✓Unlimited seats & team members
- ✓Unlimited projects
- ✓Unlimited keyword tracking
- ✓Unlimited competitors tracked
- ✓Unlimited site scans (up to 2,000 pages each)
- ✓Brand tracking across all AI models
- ✓Multi-model AI audits
- ✓Unlimited content-score AI checks
- ✓AI blog generator with extended API limits
- ✓White-label reporting
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
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Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.
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