The Moz alternative
for Google and AI answers.
Moz made SEO approachable years ago. UtilitySEO is SEO, AEO and GEO for small businesses at a small-business price: keyword tracking from your own Search Console, fixes ranked by the traffic they cost you and, from Entrepreneur, weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you. Plans from £39 a month.
14 days free of Minimum · No credit card · AI visibility from Entrepreneur
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Moz
SEO, AEO and GEO side by side, including the things Moz still does better.
Moz pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Moz, and who shouldn't
Moz built its reputation on making SEO understandable, and its Domain Authority metric is recognised everywhere. If DA is central to how you or your clients talk about SEO, that brand familiarity has real value.
Switch to UtilitySEO if…
- You want a modern, fast interface rather than a tool that feels its age
- You want prioritised fixes and AI brand tracking Moz doesn't offer
- £39/mo beats $99/mo for what you actually use
- You'd rather act on real Google-based scores than a single proprietary metric
Stay on Moz if…
- Domain Authority is core to your reporting and client conversations
- You're invested in the Moz community and learning resources
Either way, you can see exactly where you stand in 30 seconds with a free scan, no commitment.
Further reading
Tool comparisons and alternatives covers the wider field. Analytics and Search Console is worth reading first, because a good deal of what these suites sell is a friendlier view of data you already have.
Free 30-second scan.
No signup. No credit card.
Run the same audit Moz charges for, free. Real Google scores and a ranked fix list in under a minute.
Simple pricing
Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.
Minimum
For one website: keyword tracking and SEO fixes. No AI features.
- 500 tracked keywords from your own Search Console
- 3 site scans a day, up to 500 pages each, fixes ranked by impact
- Fix guides, Site Health, rank tracking and GA4
- 3 competitors tracked
- 1 project and 1 seat
- No AI visibility: that starts on Entrepreneur
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites. AI visibility (AEO and GEO) starts here.
- AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 1,000 tracked keywords per project
- 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
- 5 competitors per project
- 20 growth blogs a month, written for you
- 3 projects and 3 seats
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything unlimited, with white-label reports, for £99 a month.
- AI visibility, plus unlimited AI features (fair use)
- 10,000 tracked keywords per project
- 20 site scans a day, up to 10,000 pages each
- Unlimited competitors (fair use)
- 100 growth blogs a month across all projects
- Unlimited projects and seats (fair use)
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Get found in Google and in AI answers.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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