The Ahrefs alternative
for Google and AI answers.
Ahrefs has the best backlink index in the business, and an interface and price to match. UtilitySEO is SEO, AEO and GEO for small businesses at a small-business price: keyword tracking from your own Search Console, fixes ranked by the traffic they cost you and, from Entrepreneur, weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you. Plans from £39 a month.
14 days free of Minimum · No credit card · AI visibility from Entrepreneur
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Ahrefs
SEO, AEO and GEO side by side, including the things Ahrefs still does better.
Ahrefs pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Ahrefs, and who shouldn't
Ahrefs is built around link building, and it is priced accordingly. That is the right trade if link building is your full-time discipline and you have the team to act on it.
Switch to UtilitySEO if…
- You want a tool you can use on day one, not a power-user platform
- £99/mo with no free trial is more than you want to commit before seeing value
- You care more about a clear, ranked fix list than raw data depth
- You want AI brand tracking in ChatGPT, Gemini and more built in
Stay on Ahrefs if…
- Backlink research is the heart of what you do
- You need the largest link index and advanced link intelligence
- You're comfortable with, and rely on, its depth
The comparison above is honest: Ahrefs wins on backlink data. For most small teams, though, that's not the deciding factor, getting to "what do I fix next" is.
Further reading
Ahrefs is bought for its link index more than anything else, so Backlinks and competitors is the honest comparison to read. Technical SEO covers the crawling side.
Free 30-second scan.
No signup. No credit card.
Run the same audit Ahrefs charges for, free. Real Google scores and a ranked fix list in under a minute.
Simple pricing
Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.
Minimum
For one website: keyword tracking and SEO fixes. No AI features.
- 500 tracked keywords from your own Search Console
- 3 site scans a day, up to 500 pages each, fixes ranked by impact
- Fix guides, Site Health, rank tracking and GA4
- 3 competitors tracked
- 1 project and 1 seat
- No AI visibility: that starts on Entrepreneur
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites. AI visibility (AEO and GEO) starts here.
- AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 1,000 tracked keywords per project
- 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
- 5 competitors per project
- 20 growth blogs a month, written for you
- 3 projects and 3 seats
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything unlimited, with white-label reports, for £99 a month.
- AI visibility, plus unlimited AI features (fair use)
- 10,000 tracked keywords per project
- 20 site scans a day, up to 10,000 pages each
- Unlimited competitors (fair use)
- 100 growth blogs a month across all projects
- Unlimited projects and seats (fair use)
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Get found in Google and in AI answers.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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