UtilitySEO

Set up Google Analytics 4

Create a Google Analytics 4 property, install it on your site, track the actions that matter, and set it up properly from day one.

  • Beginner
  • 5 lessons
  • 36 minutes
  • Certificate on completion
  • Free
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What you will learn

  • Create a GA4 account, property and web data stream
  • Install the Google tag and check it is working
  • Mark enquiries or purchases as key events
  • Link GA4 to Search Console and keep 14 months of data

Lessons

The course in order. Every lesson ends with a short quiz.

  1. 1

    What GA4 measures and how it differs

    What Google Analytics 4 tells you about visitors, and how it fits alongside Search Console.

    4 min
  2. 2

    Create an account, property and data stream

    Set up the three layers of GA4 correctly, including the time zone and currency.

    7 min
  3. 3

    Install the Google tag and check it works

    Add GA4 to WordPress, Shopify, Wix, Squarespace or any site, then confirm data is arriving.

    9 min
  4. 4

    Key events and enhanced measurement

    Track the actions that bring in business, such as enquiries and purchases.

    8 min
  5. 5

    Link Search Console, keep your data, handle consent

    Three settings to get right early: the Search Console link, 14-month retention, and cookie consent.

    8 min
Start lesson 1 freeFree account. No card needed.

Who it is for

Small business owners who want to know what visitors do on their site and which pages bring in enquiries or sales. No analytics experience needed, just the ability to edit your site or its settings.

The certificate

Pass every lesson to get a certificate you can add to LinkedIn.

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Questions

Yes. Every course is free. You need a free UtilitySEO account to track your progress and get certificates. No card needed.
No. Most courses teach SEO and Google's own tools. One course, Getting started with UtilitySEO, is about the platform.
Each lesson is a few minutes. Most courses take under an hour, and you can stop and pick up where you left off.
A certificate with your name, which you can print, save as a PDF or add to your LinkedIn profile.

Ready to start?

The course is free. Create an account and lesson 1 opens straight away.

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