UtilitySEO

Show up in AI answers

How ChatGPT, Google AI Overviews, Perplexity and Claude choose their sources, and the practical steps that make your site easier to cite.

  • Beginner
  • 5 lessons
  • 35 minutes
  • Certificate on completion
  • Free
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What you will learn

  • Explain how AI answers find and cite web pages
  • Write pages that are easy for AI tools to quote accurately
  • Set robots.txt rules for AI crawlers without blocking AI search
  • Add the structured data that still earns its place
  • Measure AI visibility with Search Console, Bing and GA4

Lessons

The course in order. Every lesson ends with a short quiz.

  1. 1

    How AI answers work

    Where Google AI Overviews, AI Mode, ChatGPT, Perplexity and Claude get their information, and why ordinary SEO still matters.

    6 min
  2. 2

    What gets a page cited

    The page qualities that make AI tools more likely to quote you, and why nobody can promise a citation.

    7 min
  3. 3

    Let the right AI crawlers in

    The AI crawlers that matter, the difference between training and search bots, and a robots.txt that keeps you in AI search.

    8 min
  4. 4

    Structured data that helps

    Which schema types are worth adding for a small business, and the honest limits of what they do.

    7 min
  5. 5

    Measure your AI visibility

    Use Search Console, Bing Webmaster Tools, GA4 and simple manual checks to see whether AI answers are finding you.

    7 min
Start lesson 1 freeFree account. No card needed.

Who it is for

Small business owners and marketers who want their site to be a source that ChatGPT, Google AI Overviews and Perplexity quote. No SEO experience needed, though SEO basics is a useful first step.

The certificate

Pass every lesson to get a certificate you can add to LinkedIn.

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Questions

Yes. Every course is free. You need a free UtilitySEO account to track your progress and get certificates. No card needed.
No. Most courses teach SEO and Google's own tools. One course, Getting started with UtilitySEO, is about the platform.
Each lesson is a few minutes. Most courses take under an hour, and you can stop and pick up where you left off.
A certificate with your name, which you can print, save as a PDF or add to your LinkedIn profile.

Ready to start?

The course is free. Create an account and lesson 1 opens straight away.

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