UtilitySEO

Local SEO for small businesses

Get found by nearby customers on Google Search and Maps, with a complete Business Profile, consistent details, honest reviews and strong local pages.

  • Beginner
  • 5 lessons
  • 39 minutes
  • Certificate on completion
  • Free
Start the course freeFree account. No card needed.Already have an account? Sign in

What you will learn

  • Claim, verify and fully complete your Google Business Profile
  • Keep your name, address and phone number consistent across the web
  • Ask for and reply to reviews within Google's rules
  • Build useful local and service-area pages without creating doorway pages
  • Track calls, direction requests and local rankings over time

Lessons

The course in order. Every lesson ends with a short quiz.

  1. 1

    Set up your Google Business Profile

    Claim and verify your profile, choose the right categories and fill in every section.

    9 min
  2. 2

    Name, address, phone and local citations

    Why your business details must match everywhere, and which directory listings are worth having.

    7 min
  3. 3

    Getting and replying to reviews

    How to ask for reviews, how to reply, and what breaks Google's review rules.

    8 min
  4. 4

    Local and service-area pages done well

    How to create pages for the places you serve that genuinely help customers, and how to avoid doorway pages.

    8 min
  5. 5

    Tracking your local results

    How to measure calls, directions and website visits from your Business Profile, and check where you rank locally.

    7 min
Start lesson 1 freeFree account. No card needed.

Who it is for

Businesses that serve customers in a town or area, such as shops, trades, clinics and salons, and want to be found on Google Search and Maps. No SEO experience needed.

The certificate

Pass every lesson to get a certificate you can add to LinkedIn.

More courses

See all courses
BeginnerNotes and quiz

Getting started with UtilitySEO

Set up your project, connect Google, run your first scan and turn the results into a weekly routine of fixes, keywords, content and reports.

6 lessons · 53 min
BeginnerNotes and quiz

SEO basics

How Google finds, understands and ranks pages, and the handful of habits that get a small business site more visitors from search.

6 lessons · 45 min
BeginnerNotes and quiz

Set up Google Search Console

Get your site into Google Search Console, submit your sitemap, and learn to read the reports that show how people find you on Google.

5 lessons · 37 min

Questions

Yes. Every course is free. You need a free UtilitySEO account to track your progress and get certificates. No card needed.
No. Most courses teach SEO and Google's own tools. One course, Getting started with UtilitySEO, is about the platform.
Each lesson is a few minutes. Most courses take under an hour, and you can stop and pick up where you left off.
A certificate with your name, which you can print, save as a PDF or add to your LinkedIn profile.

Ready to start?

The course is free. Create an account and lesson 1 opens straight away.

Start the course freeFree account. No card needed.
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