Set up Google Analytics 4
Create a Google Analytics 4 property, install it on your site, track the actions that matter, and set it up properly from day one.
- Beginner
- 5 lessen
- 36 minuten
- 5 videolessen
- Certificaat na afronding
- Gratis
Wat je leert
- Create a GA4 account, property and web data stream
- Install the Google tag and check it is working
- Mark enquiries or purchases as key events
- Link GA4 to Search Console and keep 14 months of data
Lessen
De cursus op volgorde. Elke les eindigt met een korte quiz.
- 1
What GA4 measures and how it differs
What Google Analytics 4 tells you about visitors, and how it fits alongside Search Console.
4 min - 2
Create an account, property and data stream
Set up the three layers of GA4 correctly, including the time zone and currency.
7 min - 3
Install the Google tag and check it works
Add GA4 to WordPress, Shopify, Wix, Squarespace or any site, then confirm data is arriving.
9 min - 4
Key events and enhanced measurement
Track the actions that bring in business, such as enquiries and purchases.
8 min - 5
Link Search Console, keep your data, handle consent
Three settings to get right early: the Search Console link, 14-month retention, and cookie consent.
8 min
Voor wie
Eigenaren van kleine bedrijven die willen weten wat bezoekers op hun site doen en welke pagina's aanvragen of verkopen opleveren. Geen ervaring met analytics nodig, alleen de mogelijkheid om je site aan te passen.
Het certificaat
Haal elke les om een certificaat te krijgen dat je op LinkedIn kunt zetten.
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Vragen
Klaar om te beginnen?
De cursus is gratis. Maak een account en les 1 opent meteen.