An SEO reseller programme
built on software, not outsourcing.
Two ways for agencies and consultants to earn from UtilitySEO: refer clients and take 50% of what they pay for up to 12 months, or run it yourself and send white-label reports under your own brand.
For agencies, consultants and freelancers · White-label reports on Enterprise
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
First, what we are and are not
Most SEO reseller programmes are fulfilment services. Another agency does the SEO work, and you put your name on it and add a margin. UtilitySEO is not that. We are SEO software. We do not write content or build links for your clients.
What we do is find the problems and rank them. UtilitySEO runs a deep audit of a whole site and turns it into a priority fix list, tracks rankings from Google Search Console, and checks every week how a brand shows up in ChatGPT, Gemini, Claude and Perplexity. You, your team or your client do the fixing.
That leaves two ways to earn from it.
Option 1: refer clients and earn commission
The client signs up and pays us directly, and you earn 50% of every payment they make for up to 12 months from their first payment. They get 30 days or more free instead of the usual 14.
On real prices: a client on Entrepreneur monthly pays £48 and you get £24, which is £288 if they stay a year. A client on Enterprise monthly pays £149 and you get £74.50, or £894 over a year. Payouts are monthly to PayPal or Wise with no minimum, and refunds come off the next payout.
This suits clients who want their own login, or small businesses you advise but do not manage week to week.
Option 2: run it under your own brand
On Enterprise, at £149 a month or £1,490 a year, you get white-label reports, unlimited seats, unlimited projects and unlimited AI. You run audits, rank tracking and AI visibility checks for all your clients from one account and send reports with your branding, not ours. What you charge for your service is up to you.
This suits agencies that want SEO reporting as part of a retainer without paying per client seat. More on that on the agencies page.
Can I do both?
Yes. You can use Enterprise for the clients you manage and refer the ones who want to run things themselves. One rule to know: self-referral is not allowed, so your own agency subscription does not earn commission.
What the work actually looks like
Being honest about it: software does not sell itself to a client, and an audit does not fix a site. The fix list tells you what is broken and what to do first, in plain English, and the CSV export makes it easy to turn into tasks. Free onboarding help is there if you or your client get stuck. The client still needs someone to make the changes, which is often where your paid work comes in.
Read the full programme rules, or apply to become a partner.
Apply once.
Use either route, or both.
We read every application.
Apply
Tell us a little about yourself and where you would mention UtilitySEO. Anyone can apply and it costs nothing.
Get invited
We read every application. If it is a fit, you are invited to the team platform, where your referral link and code live.
Share and track
Your Affiliates panel shows your links, sign ups, paying customers and what you have earned each month.
SEO reseller questions
Add SEO software to your agency.
Refer clients for 50% of what they pay for up to 12 months, or report under your own brand.
Apply to become a partner→