The SEOmonitor alternative
for Google and AI answers.
SEOmonitor is built for agencies selling retainers, and it is good at that. UtilitySEO is SEO, AEO and GEO for small businesses at a small-business price: keyword tracking from your own Search Console, fixes ranked by the traffic they cost you and, from Entrepreneur, weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you. Plans from £39 a month.
14 days free of Minimum · No credit card · AI visibility from Entrepreneur
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Why smaller teams land here
- A month to start, 14 days free
- £39
- To your first fix list
- 30s
- Free trial, no card
- 14d
- AI engines tracked
- 4
SEOmonitor and UtilitySEO side by side
SEO, AEO and GEO side by side, including the things SEOmonitor still does better.
Compiled from SEOmonitor’s published product material. It is a strong platform and remains the better choice for the agencies it was designed for.
Who should switch from SEOmonitor, and who should not
What SEOmonitor is genuinely good at
SEOmonitor was built around a problem most SEO tools ignore: an agency has to justify a retainer to a client who does not read rank reports. Its forecasting answers that. You pick the keywords you intend to move, and it projects the traffic and conversions that would follow, broken down by device. That is a sales instrument as much as an SEO one, and nothing in our product does it.
The rank tracking underneath is solid too. Daily refreshes across desktop and mobile, city-level tracking, and SERP features flagged per keyword so you can see when a featured snippet or a local pack has eaten the click.
If you are an agency pitching retainers, buy SEOmonitor. This page is not going to argue you out of it.
Where it stops making sense
The case weakens fast once nobody is being billed.
A forecast exists to persuade somebody. If the somebody is you, you already believe in the project, and the forecast becomes a number you check against reality once and then ignore. Paying an agency-tier price for a persuasion feature you are using on yourself is the most common reason people land on a page like this one.
The second reason is scope. SEOmonitor is a rank and forecasting platform. It is not where you go to find out that two of your pages have no h1, that a redirect chain has appeared, or that your own site is blocking its own JavaScript. That work still needs a second tool, and for a small team the second tool usually ends up doing more of the day-to-day than the first.
The part worth understanding: where the number comes from
This is the real difference and it is not a matter of better or worse.
SEOmonitor scrapes the results page daily from a defined location and device, and gives you a clean integer. That is precise, repeatable, and describes one simulated search.
We read your Search Console impressions, so a position is a weighted average of what Google served real people. It is messier and occasionally unintuitive. If you appeared at 3 for two hundred searches and 30 for a hundred, we will say 12, and nobody ever saw you at 12.
For a controlled before-and-after test, the scraped number is the better instrument. For "did this actually reach anyone", ours is. An agency reporting to a client usually wants the first. A team trying to decide what to fix next usually wants the second.
Do not switch if
- You sell SEO retainers and use forecasts to close them.
- You need city-level or multi-location rank tracking.
- Daily position granularity is genuinely how you work, rather than a habit.
Worth a look if
- You own a handful of sites and nobody is billing anybody.
- You want the audit, the rankings and the AI visibility in one place instead of paying twice.
- You have noticed you open the rank chart far more often than the forecast.
Free 30-second scan.
No signup. No credit card.
Run a free audit of your site. Real Google scores and a ranked fix list in under a minute.
Loved by teams that rank
Cheaper than what I was using and far easier to get around.
“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
I moved over from a much pricier suite and I have not missed a feature yet.
“The audit tells me what to do next instead of handing me a list and wishing me luck.”
The briefs and drafts save me a serious amount of time.
“I still edit everything, but I am starting from something real rather than a blank page.”
Every site I look after is in one place now.
“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”
Simple pricing
Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.
Minimum
For one website: keyword tracking and SEO fixes. No AI features.
- 500 tracked keywords from your own Search Console
- 3 site scans a day, up to 500 pages each, fixes ranked by impact
- Fix guides, Site Health, rank tracking and GA4
- 3 competitors tracked
- 1 project and 1 seat
- No AI visibility: that starts on Entrepreneur
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites. AI visibility (AEO and GEO) starts here.
- AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 1,000 tracked keywords per project
- 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
- 5 competitors per project
- 20 growth blogs a month, written for you
- 3 projects and 3 seats
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything unlimited, with white-label reports, for £99 a month.
- AI visibility, plus unlimited AI features (fair use)
- 10,000 tracked keywords per project
- 20 site scans a day, up to 10,000 pages each
- Unlimited competitors (fair use)
- 100 growth blogs a month across all projects
- Unlimited projects and seats (fair use)
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
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Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Get found in Google and in AI answers.
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