The Screaming Frog alternative
for Google and AI answers.
Screaming Frog is the technical SEO standard, and a desktop crawler you have to run, configure and interpret. UtilitySEO is SEO, AEO and GEO for small businesses at a small-business price: keyword tracking from your own Search Console, fixes ranked by the traffic they cost you and, from Entrepreneur, weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you. Plans from £39 a month.
14 days free of Minimum · No credit card · AI visibility from Entrepreneur
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Screaming Frog
SEO, AEO and GEO side by side, including the things Screaming Frog still does better.
Screaming Frog pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Screaming Frog, and who shouldn't
Screaming Frog is superb and, at $279 a year with a free tier under 500 URLs, cheaper than us. For deep technical crawls, custom extraction and log-file analysis, it is still the tool we would reach for.
It is also a desktop crawler. You run it, you configure it, and you get raw data back that assumes you already know what matters. Nothing is monitored between crawls.
Switch to UtilitySEO if…
- You want audits that run themselves and track progress over time
- You want issues explained in plain English and ranked by impact
- You want rank tracking, GSC data and AI visibility in the same place
- Nobody on the team wants to babysit a desktop crawl
Stay on Screaming Frog if…
- You need to crawl tens of thousands of URLs with fine-grained control
- Custom extraction, regex rules or log-file analysis are part of your process
- You are technical, happy in the raw data, and $279/yr is the better deal
Honestly, a lot of technical SEOs should use both. We are the monitoring layer, Screaming Frog is the scalpel.
Further reading
Screaming Frog is a crawler, so the fair comparison is on crawling. Technical SEO covers rendering, redirects and indexing, and Site audits covers turning a crawl into a list worth working through.
Free 30-second scan.
No signup. No credit card.
Run the same audit Screaming Frog charges for, free. Real Google scores and a ranked fix list in under a minute.
Simple pricing
Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.
Minimum
For one website: keyword tracking and SEO fixes. No AI features.
- 500 tracked keywords from your own Search Console
- 3 site scans a day, up to 500 pages each, fixes ranked by impact
- Fix guides, Site Health, rank tracking and GA4
- 3 competitors tracked
- 1 project and 1 seat
- No AI visibility: that starts on Entrepreneur
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites. AI visibility (AEO and GEO) starts here.
- AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 1,000 tracked keywords per project
- 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
- 5 competitors per project
- 20 growth blogs a month, written for you
- 3 projects and 3 seats
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything unlimited, with white-label reports, for £99 a month.
- AI visibility, plus unlimited AI features (fair use)
- 10,000 tracked keywords per project
- 20 site scans a day, up to 10,000 pages each
- Unlimited competitors (fair use)
- 100 growth blogs a month across all projects
- Unlimited projects and seats (fair use)
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Get found in Google and in AI answers.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
Start my free trial