UtilitySEO

The Screaming Frog alternative
that runs in the cloud.

Screaming Frog is the technical SEO standard, and a desktop crawler you have to run, configure and interpret. UtilitySEO audits in the cloud on a schedule and hands back a ranked, plain-English fix list.

30-day free trial · No credit card · Cancel anytime

★★★★★Matt S.
Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.
You
0
Grade A
utilityseo.com
VS
Tracked rivals
rivalco.com0
othertool.io0
legacyseo.net0
3 gaps closable this month
Why teams leave Screaming Frog
0s
Cloud audit, nothing to install
0+
Ranking factors checked
0d
Free trial, no card
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AI engines tracked
Side by side

UtilitySEO vs Screaming Frog

An honest comparison, including the things Screaming Frog still does better.

UtilitySEO
Screaming Frog
Runs in
The cloud, nothing to install
Desktop app on your machine
Price
£48/mo
£199/yr licence (free under 500 URLs)
Plain-English fix list
Ranked by impact
Raw crawl data
Continuous monitoring
Scheduled, tracked over time
Manual, on-demand crawls
Rank tracking & GSC data
Built in
No
AI brand tracking (ChatGPT, Claude, Perplexity, Grok)
Built in
No
Crawl depth & custom extraction
Up to 200-300 pages per scan
Unlimited, highly configurable
Log-file analysis
No
Yes

Screaming Frog pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.

Who should switch from Screaming Frog, and who shouldn't

Screaming Frog is superb and, at £199 a year with a free tier under 500 URLs, cheaper than us. For deep technical crawls, custom extraction and log-file analysis, it is still the tool we would reach for.

It is also a desktop crawler. You run it, you configure it, and you get raw data back that assumes you already know what matters. Nothing is monitored between crawls.

Switch to UtilitySEO if…

  • You want audits that run themselves and track progress over time
  • You want issues explained in plain English and ranked by impact
  • You want rank tracking, GSC data and AI visibility in the same place
  • Nobody on the team wants to babysit a desktop crawl

Stay on Screaming Frog if…

  • You need to crawl tens of thousands of URLs with fine-grained control
  • Custom extraction, regex rules or log-file analysis are part of your process
  • You are technical, happy in the raw data, and £199/yr is the better deal

Honestly, a lot of technical SEOs should use both. We are the monitoring layer, Screaming Frog is the scalpel.

Free 30-second scan.
No signup. No credit card.

Run the same audit Screaming Frog charges for, free. Real Google scores and a ranked fix list in under a minute.

Runs a full SEO + performance audit (mobile + desktop) · takes ~30 seconds · no signup required

Loved by teams that rank

Matt S.

Cheaper than what I was using and far easier to get around.

I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.

Reece M.

UtilitySEO doesn't overwhelm you with useless data.

Easy to use and makes tracking my info so much better.

Jamie P.

I moved over from a much pricier suite and I have not missed a feature yet.

The audit tells me what to do next instead of handing me a list and wishing me luck.

Fay S.

The briefs and drafts save me a serious amount of time.

I still edit everything, but I am starting from something real rather than a blank page.

Abby R.

Every site I look after is in one place now.

I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.

Simple pricing

Every tool unlocked on every plan. You only pay for scale, seats, projects and usage.

Start here

Free Trial

Full Enterprise-level access for 30 days. No card required.

£0for 30 days
  • Everything in Enterprise, unlocked
  • Unlimited projects, keywords & scans
  • All multi-model AI audits
  • Brand tracking across ChatGPT, Claude, Perplexity & Grok
  • No credit card needed
  • Upgrade any time
Start my 30-day trial

No card · No contract · Cancel anytime

Most popular

Entrepreneur

For solo founders and consultants running a handful of sites.

£48/mo
  • 1 seat (solo)
  • 3 projects
  • Track up to 250 keywords
  • 5 competitors tracked
  • 50 site scans per day (up to 2,000 pages each)
  • Brand tracking: ChatGPT, Claude, Perplexity, Grok
  • Multi-model AI audits
  • 5 content-score AI checks per month
  • AI blog & full-post generator
Start my Entrepreneur trial

No card · No contract · Cancel anytime

For agencies

Enterprise

Unlimited everything, unlimited seats, and white-label. Built for agencies.

£149/mo
  • Unlimited seats, members & projects
  • Unlimited keyword & competitor tracking
  • Unlimited site scans
  • AI brand tracking
  • Multi-model AI audits
  • AI content scoring
  • Blog generator & growth engine
Start my Enterprise trial

No card · No contract · Cancel anytime

Cancel anytime · Secure payment via Stripe

Got a promo code? Redeem it at signup for up to 90 days free.

Frequently asked questions

For continuous, cloud-based auditing with plain-English fixes, yes. UtilitySEO runs scheduled audits against 100+ ranking factors, ranks issues by impact and adds rank tracking and AI-visibility monitoring. For very large crawls, custom extraction and log-file analysis, Screaming Frog remains the stronger tool.
No. Screaming Frog is £199 a year, with a free tier for crawls under 500 URLs. UtilitySEO is £48/mo, and includes rank tracking, competitor monitoring, AI fix lists and AI brand tracking that a crawler does not do.
No. UtilitySEO runs entirely in the browser, there is no desktop app, no crawl configuration and nothing to keep running on your machine.

Stop guessing. Start fixing.

Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.

Start my free trial