The Mangools alternative
for Google and AI answers.
Mangools nails keyword research and does it with a lovely interface. UtilitySEO is SEO, AEO and GEO for small businesses at a small-business price: keyword tracking from your own Search Console, fixes ranked by the traffic they cost you and, from Entrepreneur, weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you. Plans from £39 a month.
14 days free of Minimum · No credit card · AI visibility from Entrepreneur
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Mangools
SEO, AEO and GEO side by side, including the things Mangools still does better.
Mangools pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Mangools, and who shouldn't
Mangools has one of the nicest interfaces in SEO, and KWFinder is a genuinely pleasant way to do keyword research. At $37.70/mo for Basic billed annually, it is also cheaper than we are.
Where it stops is the site itself. Mangools will help you choose what to target; it will not crawl 100+ ranking factors, hand you an impact-ranked list of what to fix first, or show you whether AI assistants mention your brand.
Switch to UtilitySEO if…
- You want the audit and the keyword work in one subscription
- You need to know what to fix first, in plain English
- AI visibility in ChatGPT, Gemini and more matters to you
- You would rather have one simple plan than a stack of add-ons
Stay on Mangools if…
- Keyword research is the job and you love the interface, it is excellent
- $37.70/mo (Basic, billed annually) versus £39/mo is the deciding number
- You do not need technical auditing or AI-visibility tracking
Mangools is a good tool. If keyword research is all you do, it is the cheaper answer.
Further reading
Tool comparisons and alternatives has the other head-to-heads in this category, and Keyword research covers the work itself rather than the software.
Free 30-second scan.
No signup. No credit card.
Run a free audit of your site. Real Google scores and a ranked fix list in under a minute.
Simple pricing
Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.
Minimum
For one website: keyword tracking and SEO fixes. No AI features.
- 500 tracked keywords from your own Search Console
- 3 site scans a day, up to 500 pages each, fixes ranked by impact
- Fix guides, Site Health, rank tracking and GA4
- 3 competitors tracked
- 1 project and 1 seat
- No AI visibility: that starts on Entrepreneur
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites. AI visibility (AEO and GEO) starts here.
- AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 1,000 tracked keywords per project
- 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
- 5 competitors per project
- 20 growth blogs a month, written for you
- 3 projects and 3 seats
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything unlimited, with white-label reports, for £99 a month.
- AI visibility, plus unlimited AI features (fair use)
- 10,000 tracked keywords per project
- 20 site scans a day, up to 10,000 pages each
- Unlimited competitors (fair use)
- 100 growth blogs a month across all projects
- Unlimited projects and seats (fair use)
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Get found in Google and in AI answers.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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