UtilitySEO
Mangools alternative

The Mangools alternative
with the audit built in.

Mangools nails keyword research and does it with a lovely interface. UtilitySEO covers that ground and adds the technical audit, the ranked fix list and the AI-visibility tracking in the same subscription.

30-day free trial · No credit card · Cancel anytime

★★★★★5.0 / 5
Finally an SEO tool that just tells me what to fix, no manual, no jargon, no learning curve.
Live scan · utilityseo.com
0
Grade A
+23 issues found
19 fixed
Scanning 247 pages
4 critical12 warning84 passed
Why teams leave Mangools
0+
Ranking factors audited
0s
Full-site audit
0d
Free trial, no card
0
AI engines tracked
Side by side

UtilitySEO vs Mangools

An honest comparison, including the things Mangools still does better.

UtilitySEO
Mangools
Starting price
£48/mo
$29/mo entry
Full technical site audit
100+ factors, every scan
Limited (SiteProfiler)
AI-prioritised fix list
Ranked by impact
No
AI brand tracking (ChatGPT, Claude, Perplexity, Grok)
Built in
No
Keyword research UX
Clean and quick
Best in class
Rank tracking
Daily, GSC data layered in
SERPWatcher
Free trial
30 days, full access, no card
10 days
Everything on one plan
Yes
Tiered by limits

Mangools pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.

Who should switch from Mangools, and who shouldn't

Mangools has one of the nicest interfaces in SEO, and KWFinder is a genuinely pleasant way to do keyword research. At $29/mo entry it is also cheaper than we are.

Where it stops is the site itself. Mangools will help you choose what to target; it will not crawl 100+ ranking factors, hand you an impact-ranked list of what to fix first, or show you whether AI assistants mention your brand.

Switch to UtilitySEO if…

  • You want the audit and the keyword work in one subscription
  • You need to know what to fix first, in plain English
  • AI visibility across ChatGPT, Claude, Perplexity and Grok matters to you
  • You would rather have everything unlocked than manage plan limits

Stay on Mangools if…

  • Keyword research is the job and you love the interface, it is excellent
  • $29/mo versus £48/mo is the deciding number
  • You do not need technical auditing or AI-visibility tracking

Mangools is a good tool. If keyword research is all you do, it is the cheaper answer.

See for yourself

Free 30-second scan.
No signup. No credit card.

Run the same audit Mangools charges for, free. Real Google scores and a ranked fix list in under a minute.

Runs a full SEO + performance audit (mobile + desktop) · takes ~30 seconds · no signup required

Loved by teams that rank

★★★★★Loved by founders & small teams
So much cheaper than my previous software whilst also offering far more insight into my issues and industry keywords. Highly recommended.
M
Matthew
Carbon Noire
UtilitySEO doesn't overwhelm you with useless data. Easy to use and makes tracking my info so much better.
R
Reece
J&N Steelcraft
Finally an SEO tool that actually tells me what to fix next instead of dumping a 400-row CSV on me.
P
Priya S.
Solo founder

Simple pricing

Every tool unlocked on every plan. You only pay for scale, seats, projects and usage.

★★★★★

“So much cheaper than my previous software whilst offering far more insight.”, Matthew, Carbon Noire

Start here

Free Trial

Full Enterprise-level access for 30 days. No card required.

£0for 30 days
  • Everything in Enterprise, unlocked
  • Unlimited projects, keywords & scans
  • All multi-model AI audits
  • Brand tracking across ChatGPT, Claude, Perplexity & Grok
  • No credit card needed
  • Upgrade any time
Start my 30-day trial

No contract · Cancel anytime

Most popular

Entrepreneur

For solo founders and consultants running a handful of sites.

£400/yr

Save £176 a year

  • 1 seat (solo)
  • 3 projects
  • Track up to 250 keywords
  • 5 competitors tracked
  • 50 site scans per day (up to 200 pages each)
  • Brand tracking: ChatGPT, Claude, Perplexity, Grok
  • Multi-model AI audits
  • 5 content-score AI checks per month
  • AI blog & full-post generator
Go Entrepreneur (annual)

No contract · Cancel anytime

For agencies

Enterprise

Unlimited everything, unlimited seats, and white-label. Built for agencies.

£1490/yr

Save £298 a year

  • Unlimited seats & team members
  • Unlimited projects
  • Unlimited keyword tracking
  • Unlimited competitors tracked
  • Unlimited site scans (up to 200 pages each)
  • Brand tracking across all AI models
  • Multi-model AI audits
  • Unlimited content-score AI checks
  • AI blog generator with extended API limits
  • White-label reporting
Go Enterprise (annual)

No contract · Cancel anytime

Cancel anytime · Secure payment via Stripe

Got a promo code? Redeem it at signup for up to 90 days free.

Frequently asked questions

Yes, if you want more than keyword research. UtilitySEO covers keyword and rank tracking but adds a full technical audit against 100+ ranking factors, an AI-prioritised fix list, competitor monitoring and AI brand tracking, all unlocked on one plan at £48/mo.
No. Mangools starts around $29/mo versus £48/mo for UtilitySEO. The trade is breadth: audits, AI fix lists and AI-visibility tracking are included rather than being separate tools.
Yes, run a free 30-second scan with no signup, or start a 30-day full-access trial with no card.

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30-day free trial · Full access · No credit card.

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