The Mangools alternative
with the audit built in.
Mangools nails keyword research and does it with a lovely interface. UtilitySEO covers that ground and adds the technical audit, the ranked fix list and the AI-visibility tracking in the same subscription.
30-day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Mangools
An honest comparison, including the things Mangools still does better.
Mangools pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Mangools, and who shouldn't
Mangools has one of the nicest interfaces in SEO, and KWFinder is a genuinely pleasant way to do keyword research. At $29/mo entry it is also cheaper than we are.
Where it stops is the site itself. Mangools will help you choose what to target; it will not crawl 100+ ranking factors, hand you an impact-ranked list of what to fix first, or show you whether AI assistants mention your brand.
Switch to UtilitySEO if…
- You want the audit and the keyword work in one subscription
- You need to know what to fix first, in plain English
- AI visibility across ChatGPT, Claude, Perplexity and Grok matters to you
- You would rather have everything unlocked than manage plan limits
Stay on Mangools if…
- Keyword research is the job and you love the interface, it is excellent
- $29/mo versus £48/mo is the deciding number
- You do not need technical auditing or AI-visibility tracking
Mangools is a good tool. If keyword research is all you do, it is the cheaper answer.
Free 30-second scan.
No signup. No credit card.
Run the same audit Mangools charges for, free. Real Google scores and a ranked fix list in under a minute.
Loved by teams that rank
Cheaper than what I was using and far easier to get around.
“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
I moved over from a much pricier suite and I have not missed a feature yet.
“The audit tells me what to do next instead of handing me a list and wishing me luck.”
The briefs and drafts save me a serious amount of time.
“I still edit everything, but I am starting from something real rather than a blank page.”
Every site I look after is in one place now.
“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”
Simple pricing
Every tool unlocked on every plan. You only pay for scale, seats, projects and usage.
Free Trial
Full Enterprise-level access for 30 days. No card required.
- ✓Everything in Enterprise, unlocked
- ✓Unlimited projects, keywords & scans
- ✓All multi-model AI audits
- ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
- ✓No credit card needed
- ✓Upgrade any time
No card · No contract · Cancel anytime
Entrepreneur
For solo founders and consultants running a handful of sites.
- ✓1 seat (solo)
- ✓3 projects
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans per day (up to 2,000 pages each)
- ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
- ✓Multi-model AI audits
- ✓5 content-score AI checks per month
- ✓AI blog & full-post generator
No card · No contract · Cancel anytime
Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
- ✓Unlimited seats, members & projects
- ✓Unlimited keyword & competitor tracking
- ✓Unlimited site scans
- ✓AI brand tracking
- ✓Multi-model AI audits
- ✓AI content scoring
- ✓Blog generator & growth engine
No card · No contract · Cancel anytime
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Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.
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