SEO you can bill for,
at a price that leaves margin.
You are quoting a client £500 for an SEO retainer. Spending £160 of it on tooling is not a business. UtilitySEO gives you client-ready audits and rank tracking for £48 a month on one site, or £149 a month on Enterprise for every client site you work on.
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“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
The freelancer problem with SEO tools
Enterprise SEO platforms are priced per seat for teams that have an SEO department. You are the SEO department, the account manager and the person who does the invoicing. The tool costs the same either way.
Worse, the output is built for specialists. You get an export with four thousand rows and a severity column, and then you spend an afternoon turning it into something a client will actually read. That afternoon is unbillable.
What you actually do with UtilitySEO
Win the work. Scan a prospect's site before the pitch. Turning up with "you have three specific problems and here is what fixing them is worth" is a materially better meeting than a generic capability deck.
Do the work. Every finding is ranked by estimated traffic impact, so the fix list is already prioritised. You work top-down instead of deciding what matters.
Prove the work. Rank tracking runs daily. When the retainer conversation comes round, you have movement to point at rather than a story about how SEO takes time.
Keep the margin. Enterprise covers every client site you work on, with unlimited projects, for one flat price. The tooling line on your P&L stops scaling with your client count.
Where it will not help
If link building is the core of your service and you need the deepest backlink index available, keep Ahrefs. If you do highly technical crawls with custom extraction and log-file analysis, keep Screaming Frog. We are honest about that on the Ahrefs and Screaming Frog comparison pages.
For the audit, rank tracking, keyword and competitor work that makes up most freelance SEO retainers, this covers it.
Further reading
SEO for your kind of business covers working without a specialist team behind you. Reporting and agencies covers the client-facing half, which is usually the part that takes the time.
Free 30-second scan.
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Run it on a prospect site before the call. Walking in already knowing what is wrong is the whole pitch.
Simple pricing
Two plans, and 14 days free on us. No card needed to start.
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Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. Full access free for 14 days, or 30 days or more with a partner or referral code. No credit card.
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