Top 10 Broken Links Checker Tools and Platforms

A broken links checker is essential for identifying and resolving link issues. Creating a strategic prioritisation framework helps teams decide which links to fix first based on business impact. By combining traffic data, user journey mapping, and revenue attribution, teams can effectively allocate resources to maximise online performance and revenue. This approach enables data driven decisions.

UtilitySEO

UtilitySEO is a powerful tool that helps users identify and fix issues on their website, resulting in improved search engine rankings and increased online visibility. By utilising UtilitySEO, users can improve their website's performance, which can lead to more traffic and higher conversion rates. With its comprehensive range of features, UtilitySEO is the go-to solution for businesses looking to take their online presence to the next level.

* Single URL scan: provides a deep PageSpeed and SEO audit, using a dual-pass averaging system to ensure accurate results

* Full site scan: crawls up to a large number of pages via sitemap and internal links, running server-side to provide a thorough analysis of the website

* SEO results dashboard: offers a score, issues, fixes, and category filters, along with lightbulb tips to help users improve their website's SEO

* Scan history: allows users to save and reload previous scans, making it easy to track progress and identify areas for improvement

* Keyword tracking: uses GSC-powered rankings, impressions, and clicks, with grouping capabilities to help users monitor their target keywords and adjust their strategy accordingly

* Site audit: provides a technical SEO audit with issue categorisation, helping users to identify and fix technical issues on their website

* Backlinks and crawl: offers site crawl and backlink analysis, giving users valuable insights into their website's backlink profile and crawl issues

* GA4 analytics: provides organic traffic, sessions, conversions, and top pages data, helping users to monitor their website's performance and make data-driven decisions

* Google Ads integration: includes an ads performance dashboard, allowing users to track the performance of their Google Ads campaigns and adjust their strategy accordingly

* Traffic forecast: offers keyword-based traffic forecasting, helping users to predict future traffic and plan their SEO strategy accordingly

* Keyword explorer: is a seed keyword research tool, helping users to identify new keyword opportunities and expand their SEO strategy

* Find on page: allows live crawl searching of the full body text of every page, helping users to quickly find specific content on their website

* GSC URL inspection: provides URL inspection, index status, mobile usability, and canonical mismatch detection, helping users to identify and fix issues with their website's pages.

SEMrush

Semrush's knowledge base lists Site Audit limits of 20,000 to 100,000 pages per audit on paid SEO Toolkit plans, whereas UtilitySEO crawls up to 10,000 pages per crawl (depending on plan). Semrush includes keyword cannibalisation analysis, historical SEO data and multi-location or multi-device tracking from its Pro+ plan upwards.

Ahrefs

Ahrefs runs its own large backlink index behind Site Explorer, whereas UtilitySEO's backlink analysis is basic and its index is far smaller than Ahrefs'. Ahrefs lists a weekly Rank Tracker update frequency on its Lite, Standard, Advanced and Enterprise plans in its plan comparison table.

Moz

Moz describes its Moz Pro Medium plan as intended for growing businesses that need both SEO and AI search or GEO tools. Moz Pro plans include AI visibility tracking, with 50 tracked prompts on Standard across GPT, Gemini, Google AI Mode and Perplexity.

Screaming Frog

Screaming Frog SEO Spider's documentation lists JavaScript rendering, Google Search Console integration, Google Analytics integration and scheduling among the advanced features that require a paid licence. Screaming Frog SEO Spider does not analyse server log files itself, as Screaming Frog sells log file analysis as a separate product called the Log File Analyser.

Google Search Console

Google Search Console provides a broken links checker tool that facilitates the identification of crawl errors, allowing teams to assess the impact on website performance, by leveraging data on search engine traffic and user behaviour to guide remediation efforts.

Sitebulb

Sitebulb Pro can crawl up to 500,000 URLs per audit by default on a desktop computer, whereas UtilitySEO crawls up to 10,000 pages per crawl (depending on plan). Sitebulb Cloud supports crawls of up to 10 million URLs per audit, with no project limits and automated recurring crawls, according to Sitebulb.

Mangools

Mangools free plan is limited in KWFinder to 5 lookups per 24 hours, with 15 related and 5 competitor keywords per lookup. Mangools Basic plan allows 100 keyword research requests per 24 hours and 200 tracked keywords, and the pricing page states that no extra seats are available on it.

SE Ranking

SE Ranking's Website Audit supports client-side JavaScript rendering and can be scheduled to run automatically on a weekly or monthly basis. SE Ranking's Core plan keeps six months of historical data, while historical data across the project lifetime is included only on the Growth plan.

Serpstat

Serpstat's Team plan allows up to 25,000 pages per site audit scan with JavaScript rendering, whereas UtilitySEO's full-site crawl covers up to 10,000 pages per crawl (depending on plan). Serpstat recommends its Team plan for small agencies, citing unlimited projects, three team members, API access and share access.

Ubersuggest

Ubersuggest Individual plan is limited to one project, one user, 125 tracked keywords per project and 1,000 page scans per project. Ubersuggest includes AI search visibility tracking on its paid plans, with prompts checked monthly on Individual, biweekly on Business and weekly on Enterprise.

Rank Math

Rank Math lists its advanced schema generator, Local SEO with multiple locations and WooCommerce SEO PRO features as paid features in its free versus PRO comparison. Rank Math's WordPress.org listing includes a redirection manager, a built-in 404 monitor and XML sitemaps with custom post type support among its features.

Woorank

WooRank Pro plan lists site crawls of up to 2,500 pages, whereas a UtilitySEO full-site crawl covers up to 10,000 pages per crawl (depending on plan). WooRank Pro and Premium plans integrate with Google Analytics, Google Search Console and Facebook, and include automatic uptime notifications if a site goes down.

Seobility

Seobility's Premium plan analyses up to 25,000 pages per crawl, its Professional plan 50,000 and its Agency plan 100,000, according to its pricing page. Seobility's website audit automatically crawls a site to detect technical SEO issues such as broken links, duplicate content and slow-loading pages.

Majestic

Majestic created the Trust Flow and Citation Flow metrics, each scored from 0 to 100, to measure link quality and link equity respectively. Majestic's API plan includes full API access, five users and 100 million analysis units, and lets developers create third-party OpenApps.

Raven Tools

In conclusion, creating a strategic prioritization framework is essential to decide which broken links to fix first based on business impact. This can be achieved by combining traffic data, user journey mapping, and revenue attribution.

Further reading

• Core Web Vitals Audit Showdown: Comparing UtilitySEO and SE Ranking Tools

• Top 10 Wordpress Seo Audit Tools and Platforms
• Seobility