The Seobility alternative
for Google and AI answers.
Seobility is a solid entry-level auditor. UtilitySEO is SEO, AEO and GEO for small businesses at a small-business price: keyword tracking from your own Search Console, fixes ranked by the traffic they cost you and, from Entrepreneur, weekly checks of what ChatGPT and Gemini say about you. Plans from £39 a month.
14 days free of Minimum · No credit card · AI visibility from Entrepreneur
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Seobility and UtilitySEO side by side
SEO, AEO and GEO side by side, including the things Seobility still does better.
Compiled from published product documentation. Seobility remains a strong entry-level option; this compares scope, not quality.
Who should switch from Seobility, and who should not
Seobility is genuinely good at what it does
Its free tier is one of the few in this market that is actually usable rather than a teaser, which is why it is so widely recommended to people starting out. It handles on-page auditing and basic rank tracking competently, and it is particularly strong in the German market.
If you run one small site, check it occasionally, and your questions are on-page ones, Seobility answers them and there is no reason to pay for anything else. Genuinely.
Where teams tend to outgrow it
Feature depth against the larger suites. Seobility is priced and built as an entry option, and its depth reflects that. As the questions get harder, particularly around competitor data and AI search visibility, you start hitting the edges.
Keyword tracking caps by plan. Tracking scales with what you pay, so growing sites tend to bump into the ceiling rather than abandon the tool.
Rendering on JavaScript sites. If your site is React, Vue or Next.js, the question to ask any auditor is whether it renders with a real browser engine. A crawler reading raw HTML reports a clean bill of health for a page Google struggles with.
What to look for in an alternative
Whatever you move to, judge it on four things rather than a feature grid: whether JavaScript rendering is on by default, whether findings are joined to Search Console so you can prioritise by real impressions, how per-seat pricing scales for your team, and whether it answers the AI-search question at all.
What UtilitySEO does differently
Full-site crawling with real Chromium rendering, so JavaScript sites are audited as users see them. Findings joined to Search Console and GA4, so a list of issues becomes a ranked list of issues that touch pages actually earning impressions. Cannibalisation detection that reads which page Google routes each query to. And brand tracking in ChatGPT, Gemini and more, which is a question the entry-level tools do not yet answer.
Being straight about it: this is a younger product than Seobility, and its backlink index is not competitive with the specialists. If your needs are on-page auditing on a single small site, the free tier you already have is the right tool and switching would be a downgrade in simplicity for no gain.
Further reading
Tool comparisons and alternatives has the rest of the head-to-heads, and Site audits covers what any tool in this category has to get right.
Free 30-second scan.
No signup. No credit card.
Run a free audit of your site. Real Google scores and a ranked fix list in under a minute.
Simple pricing
Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.
Minimum
For one website: keyword tracking and SEO fixes. No AI features.
- 500 tracked keywords from your own Search Console
- 3 site scans a day, up to 500 pages each, fixes ranked by impact
- Fix guides, Site Health, rank tracking and GA4
- 3 competitors tracked
- 1 project and 1 seat
- No AI visibility: that starts on Entrepreneur
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites. AI visibility (AEO and GEO) starts here.
- AI visibility: weekly checks of what ChatGPT and Gemini say about you
- 100 AI uses a month: AI visibility, content tools, AI summaries and Ask
- 1,000 tracked keywords per project
- 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
- 5 competitors per project
- 10 growth blogs a month, written for you
- 3 projects and 3 seats
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything unlimited, with white-label reports, for £99 a month.
- Unlimited AI visibility and AI features (fair use)
- 10,000 tracked keywords per project
- Unlimited site scans (fair use), up to 10,000 pages each
- Unlimited competitors (fair use)
- 100 growth blogs a month across all projects
- Unlimited projects and seats (fair use)
- White-label client reports
- Free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
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Frequently asked questions
Get found in Google and in AI answers.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
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