The Woorank alternative
that also tracks your rankings.
Woorank built its reputation on the website review. UtilitySEO runs the same kind of audit across 100+ ranking factors, then keeps working after the report: daily rank tracking, an impact-ranked fix list and AI-visibility monitoring, all on one plan.
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“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Woorank
An honest comparison, including the things Woorank still does better.
Woorank pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Woorank, and who shouldn't
Woorank deserves its reputation: the website review it produces is thorough, readable and has been the first audit many site owners ever ran. If you searched for it, you already know an audit is worth having.
The gap is what happens after the report. An audit tells you what was wrong on the day it ran. It does not watch your rankings move as you fix things, re-prioritise what is left, or tell you whether AI assistants mention your brand when people ask for tools like yours.
Switch to UtilitySEO if…
- You want the audit and daily rank tracking in one subscription
- You want an impact-ranked fix list, not a checklist to interpret
- You would rather pay £48/mo than roughly twice that
- AI visibility across ChatGPT, Gemini, Claude and Perplexity matters to you
Stay on Woorank if…
- You mainly produce one-off review PDFs for clients and its format works for you
- Your agency workflow is already built around its white-label reports
Woorank is a respected auditor. If the report is the product you sell, it does that job well. If the report is meant to make your own site rank better, you also need what comes after it.
What the Woorank SEO tools actually cover
Woorank is a site auditor first. Its SEO tools give you a graded review of one page or one site: on-page factors, a marketing checklist, a readable score a client will understand. That last part is genuinely its strength, and a report a non-technical client reads without help is worth something.
Where teams outgrow it is breadth. The Woorank keyword tool covers keyword research and tracking rather than continuous position monitoring built on your own Search Console data, so "has this actually moved" tends to get answered somewhere else.
Woorank SEO tools and UtilitySEO, side by side in one line
If you want a graded audit and a client-ready PDF, Woorank does that well and has done for years. If the recurring question in your week is "what changed, why, and what do I fix first", that is a different tool, and it is the one we built.
Neither answer is universal. The honest test is which question you ask more often.
Free 30-second scan.
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Run the same audit Woorank charges for, free. Real Google scores and a ranked fix list in under a minute.
Loved by teams that rank
So much cheaper than my previous software whilst also offering far more insight into my issues and industry keywords.
“Highly recommended.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
Simple pricing
Two plans, and 14 days free on us. No card needed to start.
Free Trial
Full Entrepreneur access for 14 days. No card required.
- ✓Everything in Entrepreneur, unlocked
- ✓1 project and up to 250 keywords
- ✓50 site scans a month, up to 2,000 pages each
- ✓Brand tracking across ChatGPT, Gemini, Claude and Perplexity
- ✓No credit card needed
- ✓Upgrade any time
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Entrepreneur
For solo founders and small businesses with one website.
- ✓1 seat (solo)
- ✓1 project
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans a month (up to 2,000 pages each)
- ✓Brand tracking: ChatGPT, Gemini, Claude and Perplexity
- ✓AI insights, content briefs and blog drafts are Enterprise
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Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
- ✓Unlimited seats, members & projects
- ✓Unlimited keyword & competitor tracking
- ✓Unlimited site scans
- ✓AI brand tracking
- ✓Multi-model AI audits
- ✓AI content scoring
- ✓Blog generator & growth engine
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Frequently asked questions
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Know what is broken and what to fix first, in plain English. Full access free for 14 days, or 30 days or more with a partner or referral code. No credit card.
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