The SpyFu alternative
that fixes your site.
SpyFu is a competitor-intelligence tool with superb historical ad data. UtilitySEO points the lens at your own site: audit, ranked fix list, rank tracking, with competitor monitoring included.
30-day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs SpyFu
An honest comparison, including the things SpyFu still does better.
SpyFu pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from SpyFu, and who shouldn't
SpyFu does something we genuinely do not: years of historical PPC data, ad copy and paid-keyword history. If competitor and ad research is the job, SpyFu is the specialist and it is cheaper than us at $39/mo.
But watching rivals is only half the work. Rankings come from what is on your own site, and that is the half SpyFu was never built for.
Switch to UtilitySEO if…
- You know what competitors rank for and now need to fix your own site
- You want a technical audit and an impact-ranked to-do list, not another research export
- You still want competitor tracking, it is included
- You care whether AI assistants mention you
Stay on SpyFu if…
- Historical PPC and ad-copy intelligence is the reason you bought it, nothing here replaces that
- Competitor research is the primary job, not your own technical SEO
- $39/mo versus £48/mo matters
Plenty of teams run both. They solve different halves of the same problem.
Free 30-second scan.
No signup. No credit card.
Run the same audit SpyFu charges for, free. Real Google scores and a ranked fix list in under a minute.
Loved by teams that rank
Cheaper than what I was using and far easier to get around.
“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
I moved over from a much pricier suite and I have not missed a feature yet.
“The audit tells me what to do next instead of handing me a list and wishing me luck.”
The briefs and drafts save me a serious amount of time.
“I still edit everything, but I am starting from something real rather than a blank page.”
Every site I look after is in one place now.
“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”
Simple pricing
Every tool unlocked on every plan. You only pay for scale, seats, projects and usage.
Free Trial
Full Enterprise-level access for 30 days. No card required.
- ✓Everything in Enterprise, unlocked
- ✓Unlimited projects, keywords & scans
- ✓All multi-model AI audits
- ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
- ✓No credit card needed
- ✓Upgrade any time
No card · No contract · Cancel anytime
Entrepreneur
For solo founders and consultants running a handful of sites.
- ✓1 seat (solo)
- ✓3 projects
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans per day (up to 2,000 pages each)
- ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
- ✓Multi-model AI audits
- ✓5 content-score AI checks per month
- ✓AI blog & full-post generator
No card · No contract · Cancel anytime
Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
- ✓Unlimited seats, members & projects
- ✓Unlimited keyword & competitor tracking
- ✓Unlimited site scans
- ✓AI brand tracking
- ✓Multi-model AI audits
- ✓AI content scoring
- ✓Blog generator & growth engine
No card · No contract · Cancel anytime
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Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.
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