The SpyFu alternative
that fixes your site.
SpyFu is a competitor-intelligence tool with superb historical ad data. UtilitySEO points the lens at your own site: audit, ranked fix list, rank tracking, with competitor monitoring included.
30-day free trial · No credit card · Cancel anytime
“Finally an SEO tool that just tells me what to fix, no manual, no jargon, no learning curve.”
UtilitySEO vs SpyFu
An honest comparison, including the things SpyFu still does better.
SpyFu pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from SpyFu, and who shouldn't
SpyFu does something we genuinely do not: years of historical PPC data, ad copy and paid-keyword history. If competitor and ad research is the job, SpyFu is the specialist and it is cheaper than us at $39/mo.
But watching rivals is only half the work. Rankings come from what is on your own site, and that is the half SpyFu was never built for.
Switch to UtilitySEO if…
- You know what competitors rank for and now need to fix your own site
- You want a technical audit and an impact-ranked to-do list, not another research export
- You still want competitor tracking, it is included
- You care whether AI assistants mention you
Stay on SpyFu if…
- Historical PPC and ad-copy intelligence is the reason you bought it, nothing here replaces that
- Competitor research is the primary job, not your own technical SEO
- $39/mo versus £48/mo matters
Plenty of teams run both. They solve different halves of the same problem.
Free 30-second scan.
No signup. No credit card.
Run the same audit SpyFu charges for, free. Real Google scores and a ranked fix list in under a minute.
Loved by teams that rank
So much cheaper than my previous software whilst also offering far more insight into my issues and industry keywords. Highly recommended.
UtilitySEO doesn't overwhelm you with useless data. Easy to use and makes tracking my info so much better.
Finally an SEO tool that actually tells me what to fix next instead of dumping a 400-row CSV on me.
Simple pricing
Every tool unlocked on every plan. You only pay for scale, seats, projects and usage.
“So much cheaper than my previous software whilst offering far more insight.”, Matthew, Carbon Noire
Free Trial
Full Enterprise-level access for 30 days. No card required.
- ✓Everything in Enterprise, unlocked
- ✓Unlimited projects, keywords & scans
- ✓All multi-model AI audits
- ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
- ✓No credit card needed
- ✓Upgrade any time
No contract · Cancel anytime
Entrepreneur
For solo founders and consultants running a handful of sites.
Save £176 a year
- ✓1 seat (solo)
- ✓3 projects
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans per day (up to 200 pages each)
- ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
- ✓Multi-model AI audits
- ✓5 content-score AI checks per month
- ✓AI blog & full-post generator
No contract · Cancel anytime
Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
Save £298 a year
- ✓Unlimited seats & team members
- ✓Unlimited projects
- ✓Unlimited keyword tracking
- ✓Unlimited competitors tracked
- ✓Unlimited site scans (up to 200 pages each)
- ✓Brand tracking across all AI models
- ✓Multi-model AI audits
- ✓Unlimited content-score AI checks
- ✓AI blog generator with extended API limits
- ✓White-label reporting
No contract · Cancel anytime
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Frequently asked questions
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