The SpyFu alternative
for Google and AI answers.
SpyFu is a competitor-intelligence tool with superb historical ad data. UtilitySEO is SEO, AEO and GEO for small businesses at a small-business price: keyword tracking from your own Search Console, fixes ranked by the traffic they cost you and, from Entrepreneur, weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you. Plans from £39 a month.
14 days free of Minimum · No credit card · AI visibility from Entrepreneur
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Why teams leave SpyFu
- Ranking factors audited
- 100+
- To your first fix list
- 30s
- Free trial, no card
- 14d
- AI engines tracked
- 4
UtilitySEO vs SpyFu
SEO, AEO and GEO side by side, including the things SpyFu still does better.
SpyFu pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from SpyFu, and who shouldn't
SpyFu does something we genuinely do not: years of historical PPC data, ad copy and paid-keyword history. If competitor and ad research is the job, SpyFu is the specialist and it is cheaper than us at $39/mo.
But watching rivals is only half the work. Rankings come from what is on your own site, and that is the half SpyFu was never built for.
Switch to UtilitySEO if…
- You know what competitors rank for and now need to fix your own site
- You want a technical audit and an impact-ranked to-do list, not another research export
- You still want competitor tracking, it is included
- You care whether AI assistants mention you
Stay on SpyFu if…
- Historical PPC and ad-copy intelligence is the reason you bought it, nothing here replaces that
- Competitor research is the primary job, not your own technical SEO
- You only need competitor research, and $39/mo is all you want to spend on it
Plenty of teams run both. They solve different halves of the same problem.
Free 30-second scan.
No signup. No credit card.
Run the same audit SpyFu charges for, free. Real Google scores and a ranked fix list in under a minute.
Loved by teams that rank
Cheaper than what I was using and far easier to get around.
“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
I moved over from a much pricier suite and I have not missed a feature yet.
“The audit tells me what to do next instead of handing me a list and wishing me luck.”
The briefs and drafts save me a serious amount of time.
“I still edit everything, but I am starting from something real rather than a blank page.”
Every site I look after is in one place now.
“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”
Simple pricing
Three plans from £39 a month. AI visibility starts on Entrepreneur. 14 days free of Minimum, no card needed.
Minimum
For one website: keyword tracking and SEO fixes. No AI features.
- 500 tracked keywords from your own Search Console
- 3 site scans a day, up to 500 pages each, fixes ranked by impact
- Fix guides, Site Health, rank tracking and GA4
- 3 competitors tracked
- 1 project and 1 seat
- No AI visibility: that starts on Entrepreneur
- 14 days free, no card needed
- Free onboarding help
No card · No contract · Cancel anytime
Entrepreneur
For a few websites. AI visibility (AEO and GEO) starts here.
- AI visibility: weekly checks of what ChatGPT, Claude, Gemini and Perplexity say about you
- 100 AI uses a month: insights, content briefs, Writer, Ask and clustering
- 1,000 tracked keywords per project
- 5 site scans a day, up to 2,000 pages each, fixes ranked by impact
- 5 competitors per project
- 20 growth blogs a month, written for you
- 3 projects and 3 seats
- Free onboarding help
No card · No contract · Cancel anytime
Enterprise
Everything unlimited, with white-label reports, for £99 a month.
- AI visibility, plus unlimited AI features (fair use)
- 10,000 tracked keywords per project
- 20 site scans a day, up to 10,000 pages each
- Unlimited competitors (fair use)
- 100 growth blogs a month across all projects
- Unlimited projects and seats (fair use)
- White-label client reports
- Priority support and free onboarding help
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
Got a partner, affiliate or referral code? It can give you a longer trial or a higher plan.
Price changes: if we ever change your plan's price, we email you first, at least 2 months before a yearly renewal or 28 days before a monthly payment, and you can cancel before it applies.
Frequently asked questions
Get found in Google and in AI answers.
Know what is broken and what to fix first, in plain English. 14 days free of Minimum. A partner, affiliate or referral code can give a longer trial or a higher plan. No credit card.
Start my free trial