The Semrush alternative
built for small teams.
Semrush is powerful, and priced and built for agencies. UtilitySEO gives founders and small teams the audits, rank tracking and AI fix-lists that actually move the needle, at a third of the price.
30-day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Semrush
An honest comparison, including the things Semrush still does better.
Semrush pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Semrush, and who shouldn't
Semrush is a genuinely excellent platform. If you run an agency, manage dozens of clients, or live inside features like log-file analysis, bulk competitive research and the deepest backlink index on the market, it earns its price.
Switch to UtilitySEO if…
- You're a founder or small team and want to know what to fix next, not wade through a 400-row export
- $1,600+ a year is hard to justify for features you don't touch
- You want AI-prioritised fixes and brand tracking across ChatGPT, Claude, Perplexity and Grok in the same tool
- You'd rather be up and running in 30 seconds than spend a weekend learning the interface
Stay on Semrush if…
- You need the largest backlink and keyword databases available
- You're an agency that bills for advanced competitive and PPC research
- Your team already knows the tool inside out
We'd rather you pick the right tool than the wrong one, that's why the comparison above is honest about where Semrush still wins.
Free 30-second scan.
No signup. No credit card.
Run the same audit Semrush charges for, free. Real Google scores and a ranked fix list in under a minute.
Loved by teams that rank
So much cheaper than my previous software whilst also offering far more insight into my issues and industry keywords.
“Highly recommended.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
Simple pricing
Two plans, and 30 days free on us. No card needed to start.
Free Trial
Full Entrepreneur access for 30 days. No card required.
- ✓Everything in Entrepreneur, unlocked
- ✓3 projects and up to 250 keywords
- ✓50 site scans a day, up to 2,000 pages each
- ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
- ✓No credit card needed
- ✓Upgrade any time
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Entrepreneur
For solo founders and consultants running a handful of sites.
- ✓1 seat (solo)
- ✓3 projects
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans per day (up to 2,000 pages each)
- ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
- ✓AI insights, content briefs and blog drafts are Enterprise
No card · No contract · Cancel anytime
Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
- ✓Unlimited seats & team members
- ✓Unlimited projects
- ✓Unlimited keyword tracking
- ✓Unlimited competitors tracked
- ✓Unlimited site scans (up to 2,000 pages each)
- ✓Brand tracking across all AI models
- ✓Multi-model AI audits
- ✓Unlimited content-score AI checks
- ✓AI blog generator with extended API limits
- ✓White-label reporting
No card · No contract · Cancel anytime
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Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.
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