The Ahrefs alternative
without the power-user tax.
Ahrefs has the best backlink index in the business, and an interface and price to match. If you just need to find what's wrong and fix it, UtilitySEO gets you there faster, for £48/mo.
30-day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO vs Ahrefs
An honest comparison, including the things Ahrefs still does better.
Ahrefs pricing and features as published at the time of writing. We keep this current, tell us if anything looks out of date.
Who should switch from Ahrefs, and who shouldn't
Ahrefs is the gold standard for backlink analysis. If link building is your core discipline and you want the most complete index available, nothing else quite matches it.
Switch to UtilitySEO if…
- You want a tool you can use on day one, not a power-user platform
- $129/mo with no free trial is more than you want to commit before seeing value
- You care more about a clear, ranked fix list than raw data depth
- You want AI brand tracking across ChatGPT, Claude, Perplexity and Grok built in
Stay on Ahrefs if…
- Backlink research is the heart of what you do
- You need the largest link index and advanced link intelligence
- You're comfortable with, and rely on, its depth
The comparison above is honest: Ahrefs wins on backlink data. For most small teams, though, that's not the deciding factor, getting to "what do I fix next" is.
Free 30-second scan.
No signup. No credit card.
Run the same audit Ahrefs charges for, free. Real Google scores and a ranked fix list in under a minute.
Loved by teams that rank
Cheaper than what I was using and far easier to get around.
“I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
I moved over from a much pricier suite and I have not missed a feature yet.
“The audit tells me what to do next instead of handing me a list and wishing me luck.”
The briefs and drafts save me a serious amount of time.
“I still edit everything, but I am starting from something real rather than a blank page.”
Every site I look after is in one place now.
“I can see what moved, what I changed and which pages are slipping, without keeping spreadsheets to hold it together.”
Simple pricing
Every tool unlocked on every plan. You only pay for scale, seats, projects and usage.
Free Trial
Full Enterprise-level access for 30 days. No card required.
- ✓Everything in Enterprise, unlocked
- ✓Unlimited projects, keywords & scans
- ✓All multi-model AI audits
- ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
- ✓No credit card needed
- ✓Upgrade any time
No card · No contract · Cancel anytime
Entrepreneur
For solo founders and consultants running a handful of sites.
- ✓1 seat (solo)
- ✓3 projects
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans per day (up to 2,000 pages each)
- ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
- ✓Multi-model AI audits
- ✓5 content-score AI checks per month
- ✓AI blog & full-post generator
No card · No contract · Cancel anytime
Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
- ✓Unlimited seats, members & projects
- ✓Unlimited keyword & competitor tracking
- ✓Unlimited site scans
- ✓AI brand tracking
- ✓Multi-model AI audits
- ✓AI content scoring
- ✓Blog generator & growth engine
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
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Frequently asked questions
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.
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