Affordable SEO tools.
No corners cut.
Most affordable tools make you choose between price and capability. UtilitySEO gives you the full toolkit, audits, rank tracking, AI fixes, with everything unlocked for £48/mo.
30-day free trial · No credit card · Cancel anytime
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”
Affordable, without the asterisks
Cheap SEO tools usually mean one of two things. Either the feature set is stripped back until the tool cannot answer the question you bought it for, or the headline price is a teaser and the number climbs the moment you need rank tracking, more projects, or a second seat.
UtilitySEO is built the other way round. One price, everything unlocked, and the number on the pricing page is the number you pay.
What £48 a month actually includes
Technical site audits, keyword research, daily rank tracking, competitor monitoring, an automated blog plan, AI-prioritised fix lists, and AI brand visibility tracking across ChatGPT, Claude, Perplexity and Grok. There are no per-feature add-ons and no upsell at the point you need something.
For comparison, assembling that from separate tools typically runs past £270 a month: a keyword tool, a crawler, a rank tracker, something for competitors, and increasingly something for AI visibility.
Cheap is not the same as good value
A tool that costs £15 and hands you a 4,000 row export has not saved you money. It has moved the cost from your card to your calendar, and your time is the more expensive of the two.
The reason our audits end in a ranked fix list rather than a data dump is exactly this. Every finding carries an estimated traffic impact, so you work top down and stop when you run out of time. What you are buying is the ordering, not the data.
Where a cheaper tool genuinely wins
If you only need a one-off technical crawl and nothing else, Screaming Frog is free under 500 URLs and better at deep crawling than we are. If backlink research is your core discipline, Ahrefs has an index we do not match at any price.
We would rather say that than have you find out in month two. The comparison pages go into detail on both.
Check the value before you pay anything
Run a free scan of your own site. Real Google data, real scores, and a ranked fix list. No card, and no account needed to see your score. If the output is not worth £48 a month to you, you will know inside a minute.
Free 30-second scan.
No signup. No credit card.
Run it before you spend anything. Real Google scores and a ranked fix list, so you can judge the value before the price ever comes up.
Loved by teams that rank
So much cheaper than my previous software whilst also offering far more insight into my issues and industry keywords.
“Highly recommended.”
UtilitySEO doesn't overwhelm you with useless data.
“Easy to use and makes tracking my info so much better.”
Simple pricing
Two plans, and 30 days free on us. No card needed to start.
Free Trial
Full Entrepreneur access for 30 days. No card required.
- ✓Everything in Entrepreneur, unlocked
- ✓3 projects and up to 250 keywords
- ✓50 site scans a day, up to 2,000 pages each
- ✓Brand tracking across ChatGPT, Claude, Perplexity & Grok
- ✓No credit card needed
- ✓Upgrade any time
No card · No contract · Cancel anytime
Entrepreneur
For solo founders and consultants running a handful of sites.
- ✓1 seat (solo)
- ✓3 projects
- ✓Track up to 250 keywords
- ✓5 competitors tracked
- ✓50 site scans per day (up to 2,000 pages each)
- ✓Brand tracking: ChatGPT, Claude, Perplexity, Grok
- ✓AI insights, content briefs and blog drafts are Enterprise
No card · No contract · Cancel anytime
Enterprise
Unlimited everything, unlimited seats, and white-label. Built for agencies.
- ✓Unlimited seats & team members
- ✓Unlimited projects
- ✓Unlimited keyword tracking
- ✓Unlimited competitors tracked
- ✓Unlimited site scans (up to 2,000 pages each)
- ✓Brand tracking across all AI models
- ✓Multi-model AI audits
- ✓Unlimited content-score AI checks
- ✓AI blog generator with extended API limits
- ✓White-label reporting
No card · No contract · Cancel anytime
Cancel anytime · Secure payment via Stripe
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Questions about the price
Stop guessing. Start fixing.
Know what is broken and what to fix first, in plain English. Full access free for 30 days, or 90 days with a promo code. No credit card.
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