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When AI answers a question in your category,
be the brand it names.

Search is moving from links to answers. UtilitySEO tracks the two signals that decide whether you show up, visible (the AI names you) and cited (the AI uses your page), across both what you control and what the world says about you.

Scan my AI visibilityHow AI decides

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★★★★★Matt S.
“Cheaper than what I was using and far easier to get around. I had never seen keyword data laid out so visually before, the topic clusters especially, which made the whole thing easy to understand.”

Two signals, not one

Visible and cited
are not the same.

They get treated as one thing. They aren't. Being visible but not cited means other people's content controls how AI describes you. The gap between them is where the work is.

Visible

The AI names you

Your brand appears by name in the answer a buyer actually reads, the part they see. Driven by how well the world knows you as an entity.

Cited

The AI uses your page

Your URL is pulled in as a source, even if your name never reaches the answer. Driven by how readable and trustworthy your pages are.

Onsite, what you control

Make every page citable

AI crawler access, schema, clear answerable content, freshness and authority signals. The technical groundwork that lets engines quote you.

Offsite, what the world says

Make your brand a known entity

Wikipedia, Wikidata, Knowledge Graph and sameAs anchoring. You only show up in AI answers where onsite and offsite overlap.

Free AI-visibility scan · no signup

Where do you stand
in AI search today?

Get your cited-ready and visible-ready scores in seconds. We check AI crawler access, schema, content depth and clarity, then look up your brand in Wikipedia and Wikidata to score your offsite entity presence.

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How it works

How an AI engine
decides to name you

An AI engine doesn't read your page, it parses it. Roughly, this is what happens between a question and your brand showing up in the answer.

  1. 01

    Tokenise

    Your page is broken into thousands of small chunks of meaning.

  2. 02

    Map

    Each chunk is placed on a map of meaning, next to similar ideas.

  3. 03

    Resolve entities

    The engine works out which real-world things each chunk is about, and whether your brand is one of them.

  4. 04

    Cite

    Pages that point cleanly to trusted, known entities get used in the answer.

Why both, why now

Neither side moves the needle alone.

Schema and content help. So do Wikipedia, Knowledge Graph, press and partnerships. The brands getting named in AI answers have both sides lined up.

Search became answers

AI Overviews, ChatGPT search and Perplexity answer before the user clicks. If AI answers and doesn't name you, you're invisible.

Crawler access first

Block GPTBot or Google-Extended in robots.txt and you erase yourself from those engines. We check GPTBot, ClaudeBot, PerplexityBot and Google-Extended.

Entities, not keywords

AI resolves your brand to a real-world entity. Wikipedia and Wikidata are how it anchors who you are.

sameAs is the bridge

Linking your Organization schema to Wikipedia, Wikidata, LinkedIn and Crunchbase tells engines "this brand is that known entity".

Clarity gets quoted

Direct, declarative content is easier for AI to lift accurately. We score content depth, clarity and freshness.

Track AI answers weekly

From Entrepreneur, see how ChatGPT and Gemini mention and cite you over time, with more engines when switched on. See the AI visibility tracker.

Loved by teams that rank

Matthew

So much cheaper than my previous software whilst also offering far more insight into my issues and industry keywords.

“Highly recommended.”

Reece M.

UtilitySEO doesn't overwhelm you with useless data.

“Easy to use and makes tracking my info so much better.”

AI visibility, common questions

Visible means the AI names your brand in the answer a person reads. Cited means the AI uses your page as a source, even if your name never appears. - Visible is driven mostly by offsite signals, how well the world knows you as an entity - Cited is driven mostly by onsite signals, how readable and trustworthy your pages are - You want both: being cited but not visible means other content controls how AI describes you
GEO is optimising to be surfaced and named in AI-generated answers, rather than ranked as a blue link. - Also called AEO (Answer Engine Optimization) - Combines onsite readiness (schema, content, crawler access) with offsite entity presence (Wikipedia, Wikidata, Knowledge Graph) - The goal is to be the brand AI names when someone asks a question in your category
They are primary entity sources that AI engines trust to resolve who your brand is. - Wikidata feeds Google's Knowledge Graph and many AI engines - A well-sourced Wikipedia article gives engines something to anchor your brand to - Without an entity presence, AI has little to attach your name to, so it names competitors instead
It scores both signals in seconds, no signup needed to see your result. - Cited-ready: AI crawler access, schema, content depth, clarity and freshness - Visible-ready: your brand's presence in Wikipedia and Wikidata, plus sameAs anchoring - You get a score for each, the top fixes free, and the full report on signup
SEO is about ranking in Google’s list of links. AEO (answer engine optimisation) is about being the source an AI answer quotes. GEO (generative engine optimisation) is about being the brand an AI-written answer names. They share most of the groundwork, which is why UtilitySEO tracks them together.
Start with the free scan on this page to see whether AI tools can read your site. To see what ChatGPT and Gemini actually say about you, week by week, use the AI visibility tracker, included from the Entrepreneur plan at £79 a month.

Be the brand AI names.

Free AI-visibility scan, no signup needed. See your cited-ready and visible-ready scores in seconds.

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