SEO basics
How Google finds, understands and ranks pages, and the handful of habits that get a small business site more visitors from search.
- Iniciante
- 6 aulas
- 45 minutos
- 6 aulas em vídeo
- Certificado ao concluir
- Grátis
O que vai aprender
- Explain how search engines crawl, index and rank your pages
- Choose searches your site has a realistic chance of winning
- Write titles, descriptions and headings that earn clicks
- Build useful content and links without breaking Google's rules
- Read your Search Console numbers and judge progress fairly
Aulas
O curso por ordem. Cada aula termina com um quiz curto.
- 1
How search engines find, index and rank pages
The three stages every page goes through before it can appear in Google, and what can stop it.
7 min - 2
Keywords and search intent
How to find the searches your customers make, and pick the ones a small site can actually win.
8 min - 3
Titles, meta descriptions and headings
The three bits of text that tell Google and searchers what each page is about.
7 min - 4
Writing content that earns rankings
What Google means by helpful content, E-E-A-T in plain terms, and why updating old pages pays off.
8 min - 5
Links: internal linking and earning backlinks
How links between your own pages and from other sites help rankings, and which link tactics to avoid.
8 min - 6
Measuring what works
Clicks, impressions, position and click-through rate explained, and how long SEO really takes.
7 min
Para quem é
Donos de pequenas empresas e qualquer pessoa que cuide de um site e queira mais visitas do Google. Não precisa de experiência em SEO: começa por como a pesquisa funciona e explica cada termo que usa.
O certificado
Conclua todas as aulas para receber um certificado que pode adicionar ao LinkedIn.
Mais cursos
Ver todos os cursosSet up Google Search Console
Get your site into Google Search Console, submit your sitemap, and learn to read the reports that show how people find you on Google.
Set up Google Analytics 4
Create a Google Analytics 4 property, install it on your site, track the actions that matter, and set it up properly from day one.
Get your pages indexed
Make sure Google can find, read and store your pages, and fix the common reasons pages never show up in search.
Perguntas
Pronto para começar?
O curso é grátis. Crie uma conta e a aula 1 abre de imediato.