SEO basics
How Google finds, understands and ranks pages, and the handful of habits that get a small business site more visitors from search.
- Beginner
- 6 lessen
- 45 minuten
- 6 videolessen
- Certificaat na afronding
- Gratis
Wat je leert
- Explain how search engines crawl, index and rank your pages
- Choose searches your site has a realistic chance of winning
- Write titles, descriptions and headings that earn clicks
- Build useful content and links without breaking Google's rules
- Read your Search Console numbers and judge progress fairly
Lessen
De cursus op volgorde. Elke les eindigt met een korte quiz.
- 1
How search engines find, index and rank pages
The three stages every page goes through before it can appear in Google, and what can stop it.
7 min - 2
Keywords and search intent
How to find the searches your customers make, and pick the ones a small site can actually win.
8 min - 3
Titles, meta descriptions and headings
The three bits of text that tell Google and searchers what each page is about.
7 min - 4
Writing content that earns rankings
What Google means by helpful content, E-E-A-T in plain terms, and why updating old pages pays off.
8 min - 5
Links: internal linking and earning backlinks
How links between your own pages and from other sites help rankings, and which link tactics to avoid.
8 min - 6
Measuring what works
Clicks, impressions, position and click-through rate explained, and how long SEO really takes.
7 min
Voor wie
Eigenaren van kleine bedrijven en iedereen die een website beheert en meer bezoekers via Google wil. Geen SEO-ervaring nodig: de cursus begint bij hoe zoeken werkt en legt elke term uit.
Het certificaat
Haal elke les om een certificaat te krijgen dat je op LinkedIn kunt zetten.
Meer cursussen
Bekijk alle cursussenSet up Google Search Console
Get your site into Google Search Console, submit your sitemap, and learn to read the reports that show how people find you on Google.
Set up Google Analytics 4
Create a Google Analytics 4 property, install it on your site, track the actions that matter, and set it up properly from day one.
Get your pages indexed
Make sure Google can find, read and store your pages, and fix the common reasons pages never show up in search.
Vragen
Klaar om te beginnen?
De cursus is gratis. Maak een account en les 1 opent meteen.