SEO basics
How Google finds, understands and ranks pages, and the handful of habits that get a small business site more visitors from search.
- Principiante
- 6 lecciones
- 45 minutos
- 6 lecciones en vídeo
- Certificado al terminar
- Gratis
Lo que aprenderás
- Explain how search engines crawl, index and rank your pages
- Choose searches your site has a realistic chance of winning
- Write titles, descriptions and headings that earn clicks
- Build useful content and links without breaking Google's rules
- Read your Search Console numbers and judge progress fairly
Lecciones
El curso en orden. Cada lección termina con un test corto.
- 1
How search engines find, index and rank pages
The three stages every page goes through before it can appear in Google, and what can stop it.
7 min - 2
Keywords and search intent
How to find the searches your customers make, and pick the ones a small site can actually win.
8 min - 3
Titles, meta descriptions and headings
The three bits of text that tell Google and searchers what each page is about.
7 min - 4
Writing content that earns rankings
What Google means by helpful content, E-E-A-T in plain terms, and why updating old pages pays off.
8 min - 5
Links: internal linking and earning backlinks
How links between your own pages and from other sites help rankings, and which link tactics to avoid.
8 min - 6
Measuring what works
Clicks, impressions, position and click-through rate explained, and how long SEO really takes.
7 min
Para quién es
Dueños de pequeños negocios y cualquiera que gestione una web y quiera más visitas desde Google. No necesitas experiencia en SEO: empieza por cómo funciona la búsqueda y explica cada término que usa.
El certificado
Aprueba todas las lecciones para obtener un certificado que puedes añadir a LinkedIn.
Más cursos
Ver todos los cursosSet up Google Search Console
Get your site into Google Search Console, submit your sitemap, and learn to read the reports that show how people find you on Google.
Set up Google Analytics 4
Create a Google Analytics 4 property, install it on your site, track the actions that matter, and set it up properly from day one.
Get your pages indexed
Make sure Google can find, read and store your pages, and fix the common reasons pages never show up in search.
Preguntas
¿Listo para empezar?
El curso es gratis. Crea una cuenta y la lección 1 se abre al momento.