Best Ecommerce SEO Audit Software to Boost Your Online Store Rankings

An ecommerce seo audit is essential for online retailers to identify areas of improvement. This blog will provide guidance on creating a prioritisation framework to tackle audit fixes based on revenue model, platform, team size, and budget. It will help ecommerce owners make informed decisions with realistic ROI projections to enhance their online presence and increase sales.

UtilitySEO

UtilitySEO provides ecommerce businesses with a comprehensive suite of tools to enhance their online presence and drive sales, offering unparalleled insights into website performance and search engine optimisation. By utilising UtilitySEO, ecommerce companies can identify and address technical issues, improve their search engine rankings, and increase conversions. With its robust features and user-friendly interface, UtilitySEO is an essential resource for any ecommerce business seeking to stay ahead of the competition.

* Single URL scan: provides a deep PageSpeed and SEO audit, utilising a dual-pass averaging system to deliver accurate results

* SEO results dashboard: offers a score, issues, fixes, and category filters, along with lightbulb tips to help users improve their website's SEO

* Keyword tracking: enables businesses to monitor their Google Search Console-powered rankings, impressions, and clicks, with the ability to group keywords for easier analysis

* GA4 analytics: provides valuable insights into organic traffic, sessions, conversions, and top pages, helping ecommerce companies to refine their marketing strategies

* Site audit: performs a technical SEO audit with issue categorisation, allowing users to identify and address technical issues that may be impacting their website's performance

SEMrush

Semrush's knowledge base lists Site Audit limits of 20,000 to 100,000 pages per audit on paid SEO Toolkit plans, whereas UtilitySEO crawls up to 10,000 pages per crawl (depending on plan). Semrush offers a free plan with one demo project and 10 reports per day across its main tools, and no credit card is required. Semrush includes keyword cannibalisation analysis, historical SEO data and multi-location or multi-device tracking from its Pro+ plan upwards.

Ahrefs

Ahrefs describes its Standard plan as aimed at freelance SEOs and marketing consultants, and its Advanced plan as aimed at lean in-house marketing teams. Ahrefs Free gives website owners free, limited access to Site Explorer and Site Audit data for their own websites. Ahrefs includes six months of historical data on Lite, two years on Standard, five years on Advanced and unlimited history on Enterprise.

Moz

Moz's help documentation says Moz Pro campaign rankings update once per week, on a day set by when the campaign was first created. Moz describes its Moz Pro Medium plan as intended for growing businesses that need both SEO and AI search or GEO tools. Moz developed the Domain Authority metric, which it calculates using factors such as the number of linking root domains and the quality of backlinks.

Screaming Frog

Screaming Frog SEO Spider is built for running technical SEO crawls on your own computer, where a paid licence's crawl size depends on the machine's allocated memory and storage. Screaming Frog SEO Spider with a paid licence has no fixed crawl limit beyond the computer's memory and storage, whereas UtilitySEO crawls up to 10,000 pages per crawl (depending on plan). Screaming Frog SEO Spider can pull external link metrics from the Majestic, Ahrefs and Moz APIs into a crawl for content audits or link profiling.

Google Search Console

Google Search Console offers a range of tools to help ecommerce owners monitor and improve their website's search engine ranking, however its limited functionality can make it difficult to identify and prioritise technical seo issues that require immediate attention.

Sitebulb

Sitebulb says its Lite plan is designed for freelancers, startups, website owners and web agencies that do not need to run website audits very often. Sitebulb's Lite plan is capped at 10,000 URLs per audit for a single user, and audit comparisons and scheduled audits are listed as Pro features. Sitebulb Pro adds audit comparisons, scheduled audits, advanced configuration and customised PDF reports on top of the features in the Sitebulb Lite plan.

Mangools

Mangools includes AI Search Watcher on its paid plans, with the pricing page listing 500 monitored prompts on each of the Basic, Premium and Agency plans. Mangools SERPWatcher updates rankings weekly on the Basic and Premium plans, with daily rank updates available only on the Agency plan. Mangools offers a free plan that it says needs no credit card, whereas UtilitySEO has no permanent free plan and offers a 14-day free trial instead.

SE Ranking

SE Ranking's Core plan audits up to 250,000 pages per project, whereas UtilitySEO's full-site crawl covers up to 10,000 pages per crawl (depending on plan). SE Ranking offers a free 14-day trial with no credit card required, covering up to 10 projects and 750 tracked keywords per day. SE Ranking positions its Growth plan for automation and collaboration across multi-client SEO and GEO work, with 30 projects and three manager seats.

Serpstat

Serpstat's Rank Tracker includes daily updates, competitor rankings, organic and paid keyword rankings, and desktop and mobile rankings on every plan. Serpstat's LLM Brand Monitor tracks how ChatGPT, Claude, Gemini and other AI models talk about a brand and how competitors are presented. Serpstat's Agency plan allows 1,500,000 pages to audit per month with no maximum on pages per scan, and includes white-label reports.

Ubersuggest

Ubersuggest states in its pricing FAQ that it does not currently offer any API access plans. Ubersuggest Individual plan is limited to one project, one user, 125 tracked keywords per project and 1,000 page scans per project. Ubersuggest Enterprise plan lists site audits of up to 10,000 pages per report, with weekly crawling, across up to 15 projects.

Rank Math

Rank Math lists its advanced schema generator, Local SEO with multiple locations and WooCommerce SEO PRO features as paid features in its free versus PRO comparison. Rank Math's WordPress.org listing says a post can be optimised for multiple focus keywords, 5 by default, entered in the WordPress post editor. Rank Math's WordPress.org listing says the plugin supports 16 or more schema types, with examples including FAQ, HowTo, Product, Recipe, Local Business and Video.

Woorank

WooRank Pro plan lists site crawls of up to 2,500 pages, whereas a UtilitySEO full-site crawl covers up to 10,000 pages per crawl (depending on plan). WooRank Premium plan includes unlimited white-label PDF reports with customised branding and a Lead Gen tool for generating leads for an agency. WooRank lets users create unlimited instant website reviews through its Chrome and Firefox browser extensions, subject to its fair use policy.

Seobility

Seobility's free SEO Checker evaluates more than 200 SEO-relevant factors and produces an overall score with subscores for areas such as metadata and content. Seobility's paid plans include PDF reports that users can create with their own logo, according to Seobility's pricing page. Seobility offers a free Basic plan for one website project and paid Premium, Professional and Agency plans covering three, seven and twenty website projects respectively.

Majestic

Majestic's Lite and Pro plans each include a single user, and full API access is available only on its API plan. Majestic's plans page shows, as of September 2026, its Historic Index covering 6 June 2006 to 26 March 2024, last updated on 3 May 2024. Majestic's Topical Trust Flow shows the relative influence of a page, subdomain or root domain in a given topic or category on a 0 to 100 scale.

Raven Tools

In conclusion, ecommerce owners require a prioritisation framework to identify and tackle technical seo issues based on their revenue model, platform, team size, and budget. By creating such a framework, ecommerce owners can ensure that they are addressing the most critical issues first and achieving realistic roi projections. For more information on ecommerce seo audits and technical seo issues, visit Top 10 Ecommerce Seo Audit Tools and Platforms or Internal Linking Audit: Complete Guide.

Further reading

• Seo audit tool
• Website audit tool
• Backlink analysis