Parcourir par thème

Search Console tells you what happened in search. GA4 tells you what people did once they arrived. The two rarely agree, and most of the confusion in SEO reporting comes from expecting them to. These posts cover what each one actually measures, how to read them together, and which questions only one of them can answer.

A drop is a diagnosis problem before it is an SEO problem. Whether it was an algorithm update, something you deployed, a tracking change or ordinary seasonality determines everything you do next, and guessing wrong costs weeks. These posts cover the first 48 hours, how to tell the causes apart, and what is worth doing once you know.

Position three below an AI Overview, four ads and a video carousel is not position three in any way that matters. Featured snippets, People Also Ask, zero-click results and brand SERPs all change what a ranking is worth. These posts cover what appears above the organic results and what you can realistically do about it.

Being indexed no longer means being cited. ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews assemble answers rather than list links, and the work of being the source one is built from is related to SEO but not identical to it. These posts cover AI visibility, answer engine optimisation and what actually changes on the page.

Two questions separate rank trackers from each other, and neither is the price. Where does the position come from, a scraped result page or Search Console? And does it record the SERP features sitting above you? These posts cover tracking positions honestly, how often is often enough, and what a ranking number does and does not tell you.

The cheapest filter in SEO is reading what Google has already decided a query is for, before writing anything. These posts cover finding terms worth targeting, reading search intent from the results themselves, judging difficulty without trusting a single score, and spotting the queries where your own pages are competing with each other.

Auditing your own links and studying a rival’s are different jobs with different outputs: one produces a maintenance list, the other a prospect list. The useful question about a competitor is never how strong they are, it is which queries they serve that you do not. These posts cover both.

Crawling, indexing, rendering, redirects, structured data and Core Web Vitals. Most technical SEO is unglamorous and most of it only matters when it is wrong, at which point it matters more than anything else on this site. These posts cover the faults worth checking for and how to tell a real problem from a tool being noisy.

An audit that hands you four hundred issues sorted by a severity label somebody chose is a list nobody finishes. Sorted by the pages actually earning impressions, it becomes a morning’s work. These posts cover running an audit, reading a health score without over-trusting it, and deciding what genuinely needs fixing first.

Reporting is where SEO meets everyone who does not do SEO. The job is not to show every number, it is to answer what changed, why, and what happens next, in a form someone can act on. These posts cover client reporting, dashboards, proving return on the work, and running SEO across more than one site.

What sits on the page: titles, meta descriptions, headings, internal links and the writing itself. This is the part of SEO you control completely, which makes it the part most worth getting right before blaming anything else. These posts cover writing pages that earn the click and the position.

The same advice does not fit an ecommerce catalogue, a SaaS product and a shop with one location. What to prioritise, what to ignore and what counts as a win differ by more than most guides admit. These posts cover ecommerce, SaaS, small business, local search and running SEO without a specialist on staff.

Walkthroughs of the product itself: what a feature actually does, when it helps and where its limits are. Written to be useful whether or not you use UtilitySEO, because most of what these cover is a general problem that any tool has to solve somehow.

SEO is slow enough that telling real movement from noise is most of the skill. These posts cover forecasting and when the numbers stop being useful, what a health score is and is not worth, benchmarks against industry averages, and which milestones actually predict something.

Honest comparisons, including where a competitor is the better choice. Most tools in this category are sold under several names for the same work, so the useful comparison is never feature counts, it is which product answers the question you actually keep asking. These posts put the options side by side.