Best Tools to Track Keyword Positions on Google: 10 Powerful Platforms

Tracking keyword positions on Google is crucial for businesses to understand their online presence. By connecting ranking data to conversion paths, companies can transform this metric into revenue intelligence. This approach enables them to set up ROI-based alerts and identify cannibalization issues, ultimately driving more informed marketing decisions and improving overall return on investment.

UtilitySEO

UtilitySEO offers a comprehensive set of tools to help you track keyword positions on Google with confidence, providing valuable insights to inform your SEO strategy and drive more traffic to your website. By leveraging UtilitySEO, you can gain a deeper understanding of your website's performance and identify areas for improvement, ultimately leading to increased online visibility and a stronger digital presence. With its robust features and intuitive interface, UtilitySEO is the perfect solution for businesses and individuals looking to optimise their online presence.

* Single URL scan: provides a deep PageSpeed and SEO audit, using a dual-pass averaging process to deliver accurate results

* Keyword tracking: offers GSC-powered rankings, impressions, and clicks with grouping, allowing you to monitor your keyword performance and make data-driven decisions

* Device and country breakdown: gives you a per-keyword split by device and country, enabling you to tailor your SEO strategy to specific regions and devices

* SEO results dashboard: presents a score, issues, fixes, and category filters, along with lightbulb tips, to help you prioritise and address SEO issues

* Traffic forecast: uses keyword-based traffic forecasting to predict future traffic patterns, allowing you to plan and optimise your content and marketing efforts accordingly

* Keyword explorer: is a seed keyword research tool that helps you identify new keyword opportunities and expand your SEO reach

* GA4 analytics: provides insights into organic traffic, sessions, conversions, and top pages, helping you to measure the effectiveness of your SEO strategy and make informed decisions.

SEMrush

Semrush's entry SEO plan includes 500 keywords tracked daily across five monitored websites, rising to 5,000 daily tracked keywords on its Advanced plan. Semrush positions its Pro+ plan for growing teams and agencies scaling SEO and AI visibility across multiple markets, locations or websites. Semrush's Starter plan adds AI visibility tracking, with 50 prompts tracked daily and 300 AI visibility reports per day alongside its SEO tools.

Ahrefs

Ahrefs Site Audit allows up to 25,000 pages per project on the Lite plan and up to 250,000 pages per project on the Advanced plan. Ahrefs Site Audit allows up to 25,000 pages per project even on its Lite plan, whereas UtilitySEO's full-site crawl covers up to 10,000 pages per crawl (depending on plan). Ahrefs describes its Standard plan as aimed at freelance SEOs and marketing consultants, and its Advanced plan as aimed at lean in-house marketing teams.

Moz

Moz describes its Moz Pro Medium plan as intended for growing businesses that need both SEO and AI search or GEO tools. Moz developed the Domain Authority metric, which it calculates using factors such as the number of linking root domains and the quality of backlinks. Moz Pro's Standard plan includes 400,000 pages crawled per month, rising to 2 million pages on Medium and 5 million pages on Large.

Screaming Frog

Screaming Frog SEO Spider does not analyse server log files itself, as Screaming Frog sells log file analysis as a separate product called the Log File Analyser. Screaming Frog SEO Spider is built for running technical SEO crawls on your own computer, where a paid licence's crawl size depends on the machine's allocated memory and storage. Screaming Frog SEO Spider can schedule crawls to run as a one-off or at chosen intervals, running in headless mode when scheduled to export data.

Google Search Console

Google Search Console provides keyword position data that can be leveraged to inform search engine optimisation strategies, though the platform's limited analytics capabilities and lack of ROI-based metrics may hinder the transformation of keyword position tracking into revenue intelligence.

Sitebulb

Sitebulb Cloud supports crawls of up to 10 million URLs per audit, with no project limits and automated recurring crawls, according to Sitebulb. Sitebulb's Lite plan is capped at 10,000 URLs per audit for a single user, and audit comparisons and scheduled audits are listed as Pro features. Sitebulb says its Lite plan is designed for freelancers, startups, website owners and web agencies that do not need to run website audits very often.

Mangools

Mangools SERPWatcher updates rankings weekly on the Basic and Premium plans, with daily rank updates available only on the Agency plan. Mangools offers a free plan that it says needs no credit card, whereas UtilitySEO has no permanent free plan and offers a 14-day free trial instead. Mangools free plan is limited in KWFinder to 5 lookups per 24 hours, with 15 related and 5 competitor keywords per lookup.

SE Ranking

SE Ranking's Core plan keeps six months of historical data, while historical data across the project lifetime is included only on the Growth plan. SE Ranking's Core plan tracks 2,000 keywords and 100 AI prompts daily across 10 projects, and its Growth plan raises this to 5,000 keywords and 250 prompts. SE Ranking's backlink checker can compare a backlink profile against up to five competitors and helps users build a list of bad links to disavow.

Serpstat

Serpstat's free 7-day trial requires a credit card for verification, and the plan renews automatically after seven days unless it is cancelled. Serpstat's Rank Tracker includes daily updates, competitor rankings, organic and paid keyword rankings, and desktop and mobile rankings on every plan. Serpstat's Individual plan is limited to five projects and 100 searches per day, and does not include multi-user access or API access.

Ubersuggest

Ubersuggest includes AI search visibility tracking on its paid plans, with prompts checked monthly on Individual, biweekly on Business and weekly on Enterprise. Ubersuggest offers a one-time 7-day free trial for monthly subscriptions, and states that lifetime plan purchases are final and non-refundable. Ubersuggest positions its Individual plan for solopreneurs growing one website, its Business plan for small and medium businesses, and Enterprise for large businesses and agencies.

Rank Math

Rank Math's WordPress.org listing says the plugin supports 16 or more schema types, with examples including FAQ, HowTo, Product, Recipe, Local Business and Video. Rank Math Content AI features require a connected Rank Math account and draw on usage credits, according to its WordPress.org external services disclosure. Rank Math's WordPress.org listing includes Google Search Console and Google Analytics integrations, plus more than 30 one-click SEO tests with content recommendations.

Woorank

WooRank describes its Premium plan as for professionals, teams and agencies working on multiple websites, and its Enterprise plan as for agencies and enterprises. WooRank Pro plan lists site crawls of up to 2,500 pages, whereas a UtilitySEO full-site crawl covers up to 10,000 pages per crawl (depending on plan). WooRank Pro plan covers one website and 50 tracked keywords, and lets users compare a site against 3 competitors.

Seobility

Seobility's Agency plan analyses up to 100,000 pages per crawl, whereas UtilitySEO crawls up to 10,000 pages per crawl (depending on plan). Seobility's free SEO Checker evaluates more than 200 SEO-relevant factors and produces an overall score with subscores for areas such as metadata and content. Seobility's website audit automatically crawls a site to detect technical SEO issues such as broken links, duplicate content and slow-loading pages.

Majestic

Majestic maintains a dedicated link intelligence database with Fresh and Historic indexes, whereas UtilitySEO's backlink analysis is basic and its index is far smaller than Majestic's. Majestic's Topical Trust Flow shows the relative influence of a page, subdomain or root domain in a given topic or category on a 0 to 100 scale. Majestic's Lite and Pro plans each include a single user, and full API access is available only on its API plan.

Raven Tools

In conclusion, keyword position tracking is a critical component of search engine optimisation strategies, and transforming this data into revenue intelligence is essential for driving business growth. By connecting ranking data to conversion paths and setting up ROI-based alerts, businesses can gain valuable insights into their keyword performance. For more information on keyword position tracking and SEO strategies, visit Google Keyword Position Tracking: Complete Step-by-Step Guide to Monitor Your Rankings or Top 10 Seo Reporting Tools and Platforms.

Further reading

• Keyword position tracking

• Backlink analysis