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See where your ad money goes.
And where it is wasted.
Connect Google Ads and UtilitySEO shows spend, clicks, conversions and return on ad spend, the keywords costing more than they bring in, and recommendations in the order the money says to read them.
On every plan.
The reports
Your ads next to your SEO, in one place.
Ads overview
Spend, clicks, conversions and return on ad spend against the period before.
Insights and opportunities
Keywords that cost more than they return, and what to change first.
How you compare
Impression share, lost to budget, lost to rank, top of page and click share, per campaign, with a plain line on each.
Who you compete with
Upload the Auction insights report and see each rival's impression share, overlap and outranking share. Works without connecting Google Ads.
Google Ads reports questions
It depends on your margins: a ROAS of 4 means £4 back for every £1 spent. UtilitySEO shows your ROAS per campaign and flags the keywords that cost more than they return.
The share of the times your ads could have shown that they did. Share lost to budget means you ran out of money; lost to rank means your bids or ad quality were too low.
Google only gives competitor figures in the Auction insights report, not through its API. Upload that report and UtilitySEO lays out each rival side by side. Competitor tracking
It is on every plan, and in the 14-day free trial. Plans start from £39 a month, you can try Minimum free for 14 days with no card, and Enterprise, at £99 a month, has everything with no limits (fair use). Compare the plans
More of what UtilitySEO does
- Site audit
- Keyword tracking
- AI insights
- Competitor tracking
- Growth plan
- AI visibility
- AI blog writer
- AI content tools
- Ask your SEO data
- Local SEO
- Link building
- Google Analytics reports
- Reports and alerts
- YouTube writer
- Listing optimiser
- Integrations
- Claude and ChatGPT connector
- API and webhooks
- Refer a friend
- Free SEO Academy
- Help centre